Don’t fail with your breadcrumbs

Don’t fail with your breadcrumbs

Breadcrumbs indicate a users current position when visiting a page of your website. They provide a path from your homepage to the page that the user is viewing. In other words, breadcrumbs translate the structure of your website, bring context to your page’s frame and lower your bounce rate since they help guide your visitors through your website. There are different types of breadcrumbs even if not all of them are recommendable for your SEO strategy.

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A full checklist of Google ranking factors in 2015

A full checklist of Google ranking factors in 2015

Google has been updating its ranking algorithms over the past few months. And it might be tough for marketers and search engine specialists to determine which factors do have a real impact and which one do not. In fact, some of them will slightly impact your ranking whereas others will drastically rise or lower your rankings.

This list is here to provide you all the informations you need to focus your efforts on the things that really matter for your rankings.

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Top SEO forums to trust in 2015

Top SEO forums to trust in 2015

Forums used to have a bad review in terms of SEO and authority. In fact, forums were seen as the perfect place to spam with backlinks to site owners. It was everything except getting valuable resources or qualitative SEO. Since Google has penalized a bunch of these sites, SEO forums tend to be more white hat.

Actually, getting involved into forums can bring a lot of advantages to your company. Let’s see what SEO forums can offer, how to detect qualitative ones and a top of great SEO forums you should trust in 2015.

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How to attract authoritative authors to your website?

How to attract authoritative authors to your website?

Even if having guest bloggers does not have the same impact on your ranking as it used to have, content quality and popularity still matter. Authoritative authors contributing to your website can lead to better social engagement, higher click-rate and overall awareness.

As a matter of fact, there are less influencers than blogs existing. So you need to think out of the box to attract them and convince them to write on your website.
It is all about showing that you really care about their success and not only yours and that you can bring them better awareness.

The hardest part is to […]

How User Generated Content can impact your SEO?

How User Generated Content can impact your SEO?

User Generated Content or also known as UGC is a piece of material that has been created by users on a website. This form of crowdsourcing can bring extra value and authenticity on your website, please your community and your SEO.

Nowadays, this form of content has become more and more popular and some very famous websites are sharing UGC on their platforms. Most famous one is Wikipedia so far but it can be in a lesser extent with websites placing reviews, comments or quotes to illustrate their articles.

In this post, discover the impact of UGC on your SEO.

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