Youtube SEO ranking factors

Youtube SEO ranking factors

Youtube being the second largest search engines, it is thus relevant to wonder how you could leverage your SEO opportunities on that platform. Youtube is also one of the most engaging social media with a great popularity and reach. Furthermore, Youtube expansion has been eased by its integration in both Video and Web search. And Google took a step forward in 2014 when they decided to only display video-rich snippets for Youtube videos.
Finally, Google recently included Youtube trending topic in its Google Trends tool.

Integrating Youtube in your SEO strategy is not vain because it can really improve your marketing reach, build […]

5 examples of creative landing pages

5 examples of creative landing pages

Landing pages are an essential element of your marketing strategy. Landing pages can seriously improve your click-through rate and your conversions.
The Landing Page Courses says that:

Landing pages live separately from your website and are designed to only receive campaign traffic. As we’ll see, this separation allows them to be focused on a single objective and makes analytics, reporting & testing a simpler task.

[…]

Local SEO: How to bring back location based searching?

Local SEO: How to bring back location based searching?

Local SEO is becoming more challenging by the day. Google wants to make sure they deliver the most valuable sites to match a user request. If the user doesn’t specify a location, Google will then see if your intent was to actually look for a local business.

If you are a business that trades from a local address then you can try and get yourself featured in the local pack, but this isn’t always straightforward and can sometimes entail a period of citation building in order to pass the right signals to Google.

What do you then do if you need to […]

A complete guide to Twitter Cards

A complete guide to Twitter Cards

Twitter Cards are a protocol that allow you to attach rich photos, videos and other interactive media to Tweets in order to drive traffic to your website. Twitter provides a large number of different cards. Moreover, Twitter Cards can be integrated with a few lines of HTML to your webpage. Users linking to your content with a Tweet will get a Card added to the Tweet visible to all their followers.

Twitter Cards are a great partner for your SEO strategy as it helps grow engagement, increase click-through rate and conversions. Twitter Cards can thus improve your content outreach on social […]

TOP 12 best 404 pages and how to create one

TOP 12 best 404 pages and how to create one

404 pages can really be a pain. Broken links can hurt your user experience and your SEO but if you take time to design your 404 pages, this experience could be more enjoyable. 404 pages can be pretty imaginative and creative and engage with your audience in a more positive way.
In fact, 404 page is a status code response in HTTP meaning the user has clicked on a broken link. While those pages can frustrate your visitors, designing your 404 can sweeten the pill of finding you’re in the wrong page. Here is a top of the best 404 pages.

[…]

TOP 9 SEO Tips for Ecommerce Websites

TOP 9 SEO Tips for Ecommerce Websites

If you are selling products online, your website needs to be easily found by your customers or prospects. This means appearing in the first positions of Google’ SERPs. It would be a real disaster to have the best products and website if you cannot reach your audience.
This is where SEO can help you. It will help you rank higher in the SERPs and make your website be visible by your target. The more traffic you get, the more likely you are to make conversions.
Our article delivers 10 tricks to help you optimize your ecommerce website for SEO and boost your […]

Top 20 SEO link metrics that influence a link’s quality

Top 20 SEO link metrics that influence a link’s quality

Based on Rand Fishin’ last Whiteboard Friday, this article is a summary of link metrics and what makes the value of a link. Rand has listed the metrics you should analyze when developing your link building outreach strategy. Because some of them used to matter back in the days but have lost weight nowadays, his list is based on a 0 to 5 score to categorize your priorities.

We ordered this list from the most important to the less important one.

[…]

How to use our Data Explorer to browse your Onpage SEO data individually

How to use our Data Explorer to browse your Onpage SEO data individually

Besides the main SEO KPIs that you can examine in the OnCrawl report, you can run much wider and deeper analysis with the help of our data explorer. Let’s see how.

Access the data explorer in the left menu – to display all the crawled URLs – or by clicking on a dataviz in the report – to see a selected part of the crawl data.

YOU DON’T HAVE AN ONCRAWL ACCOUNT YET ? CREATE YOUR FREE ACCOUNT HERE

In the above section you will find the quickfilters – a list of predefined filters – and the advanced query builder where you can […]

Which SEO trends for 2016?

Which SEO trends for 2016?

To start this new year, we have the pleasure to introduce the 13 SEO trends that will influence the SEO world this year. From our own predictions based on scientific research to experts’ opinions, this list of 16 SEO trends is a good overview of where you should focus your search marketing strategy.

[…]

Get deeper SEO insights with our new content tab!

Get deeper SEO insights with our new content tab!

We are happy to announce another new release available to everyone: our New Content Tab!

We have enriched our previous content tab with new actionable data and insights.

Boost your positions with structured data optimizations
Best practice

Our new content tab offers schema.org analysis. The Schema.org initiative aims at “promoting schemas for structured data on the Internet, on web pages, in email messages, and beyond“. Those codes help search engines return more informative results and enrich user’s experience in SERPs. For SEO, this means you can benefit from implementing them. Even if there is no direct relation between a boost in rankings and the integration of […]