How to open the Google black box with log analysis?

How to open the Google black box with log analysis?

Log analysis is the only way to get 100% accurate data when analyzing your SEO performance. Logs help you dig into Google data more efficiently and know exactly what search engines are doing on your website, which pages are crawled, which ones are active and finally if there are any errors on your website.

François Goube has recently given a webinar with SEMRush about how to unlock the Google black box with log analysis. The presentation is in French but here are the key points to remember.

No matter how large you site is, log file analysis can help you unlock SEO optimisations opportunities. Indeed, […]

10 tips to make your website more SEO-Friendly

10 tips to make your website more SEO-Friendly

The importance of building a SEO-friendly website in undeniable. Integrating SEO optimizations into your website will increase your presence on search engines, and more especially on Google SERPs. As Google accounts for more than 90% of global organic search traffic, it is essential to ease the bots job in order to be ranked quickly and easily.
Here are 10 tips to make your website more SEO-friendly.

Make your URLs user friendly

First of all, even if the URL structure of your website might not be your ultimate priority, it is still very important. Simplify your URLs so that you have unique ones for each […]

How to spot near duplicates to improve your SEO?

How to spot near duplicates to improve your SEO?

What is Duplicate Content?

Duplicate content is content appearing over the web in more than one URL. There are two types of duplicates: the internal duplicate content which is on your own website and external duplicate content which is very similar content between several websites. We will talk only about internal duplicates because according to the way that search engines work,unless you copy and paste large piece of content from a third party website, external duplicates won’t harm your SEO.

How are Search Engines identifying duplicates?

There are a lot of scientific methods to help bots identify duplicates but, among all solutions, the Simhash method is […]

How to improve your local SEO?

How to improve your local SEO?

With the rise of mobile search and voice search, local queries have been increasing for the past few years: 88% of mobile users conduct local queries. In 2016, local SEO seems to be as challenging as ever, as search results are changing regularly. Nowadays, if you want to be notified by users, your local SEO has to be on point.

What is local SEO ?

Local SEO aims at providing search results that are relevant to a user, based on its current location. For this type of queries, Google is focused on delivering the most valuable sites to match a user request. […]

How to do log file analysis for free?

How to do log file analysis for free?

Log file analysis helps you understand how search engines are crawling a website and their impact on SEO. These insights are great to help you improve your crawlability and SEO performance.
With these data, you can analyze crawl behavior and determine some interesting metrics like:

Is your crawl budget spent efficiently?
What accessibility errors were met during crawl?
Where are the areas of crawl deficiency?
What are my most active pages?
Which pages Google does not know?

The great thing is that you can also do it for free. OnCrawl offers an open source log analyzer.

It will help you spot:

Unique pages crawled by Google
Crawl frequency by […]

How voice search is impacting SEO?

How voice search is impacting SEO?

The number of users adopting voice search has been consistently increasing for the past few years and it has even been confirmed by Sundar Pichai, Google CEO. He announced recently that today, 20 percent of mobile queries are voice searches. As the technology to understand users is getting more and more advanced, it is critical for digital marketers and professionals to take voice search assistants into account in their search engine strategies.

What is voice search?

Voice search is a specific technology that is based on speech recognition. It allows its users to search by saying terms out loud instead of typing […]

Product Update: Additional crawl behaviors available

Product Update: Additional crawl behaviors available

Summer is coming and we keep releasing new product updates! After our SEO trends, we have now added additional crawl behaviors to handle your projects. Moreover, your crawl settings design has been revamped in order to make it easier to setup, and you can deal with new crawl actions.

Let’s see what’s new:

Pause your crawl and restart it when you want

You can decide to pause a crawl whenever you want. You will then be able to relaunch it where you stop it. To do so, click on ‘ACTIONS..’ while your website is analyzed:

Then, click on ‘PAUSE CRAWL’.

Your crawl is now pausing.

If you […]

Why should you attend Digital Olympus online event?

Why should you attend Digital Olympus online event?

Digital Olympus free online conference will hold engaging sessions to explore different facets about digital marketing, from discovering the best practices to trying new tools.

Digital Olympus will give its participants the opportunity to learn best practices from the industry professionals.

Digital Olympus free online conference is scheduled to be held on June 21, 2016, and it will be featuring over 20 speakers who are experts from several fields of the digital marketing world.

Our CEO, François Goube, will be holding a presentation about “How to Make Search Engines Fall in Love with your Website?“

I WANT TO JOIN!

Obtaining certified education via online courses has […]

Product Update: Spot SEO trends between your crawls

Product Update: Spot SEO trends between your crawls

Our new product update is out! You can now spot SEO trends between different crawls, and thus different periods, within your projects.
This new update is for sure going to ease your SEO audits. You will now be able to quickly spot points of improvements or changes on any metrics you are currently monitoring and compare your crawls.

How do our SEO trends work?

Connect to your reports (you will sometimes need to refresh your page to activate this change).
On your ‘Summary’ tab, you will see your first SEO trends. As you can see in the screenshot below, the data you previously had has […]