How to get your website featured in Google Answer box?

How to get your website featured in Google Answer box?

Google has been developing the number of queries that receive a Google Answer box as those results where over 20% in 2014 and in May 2016 they were more than 30%. Those boxes or “rich answers” are search result features that appear at the top of some queries in the SERPs.
The Google Answer Box can be a great opportunity in terms of visibility, search traffic and conversions! Actually, those areas are great to provide snackable, quick answers at the top of search results to help users easily find the information they were looking for. It also helps improving their user experience.
In […]

How paid and organic results are now overlapping?

How paid and organic results are now overlapping?

The relation between paid and organic results is a hot topic since a few years now. But the landscape has recently evolved since mobile searches on Google has exceeded desktop. And following this, Google has made some important changes to search results as they remove the right ads and added a fourth paid listing above the organic results. Mobile results are now overloaded with paid ads and you have to scroll under paid ads and a map with 3 local listings before to find a real organic result.
In parallel, shopping results has kept growing over the last few years and now […]

The Ins and Outs of Title Tags

The Ins and Outs of Title Tags

Title Tags have been a basic element of SEO from day one and they are still a part of any best practice SEO strategy as we all know. Though the rules around title tags have changed over the years as has their use to a certain degree, their main function has always been intended to be a clear definition of the content the user and Google are about to see.

The evolution of title tags

Title tags have been abused (especially in the heyday of spammy blackhat SEO of days gone by) and maybe once upon a time a keyword stuffed title […]

Product Update: Crawl report segmentation now available

Product Update: Crawl report segmentation now available

It’s time for a new summer release! We have worked on your crawl report segmentation and on how to improve your user experience.
SEO audits should be easy and actionable. Working on how you access your SEO results is important to us. With this last update, you can quickly understand and access key data in just one glance and pick the information that matter to you.

Discover a clear view of your different crawl reports

Now, you can choose which information you want to see first. Do you want to access your crawl report first? Your crossed analysis results? Or do you want […]

Common SEO mistakes e-commerce sellers make

Common SEO mistakes e-commerce sellers make

E-commerce websites are growing everyday as 40% of the world’s population has bought online and 44% of online shoppers start their buying journey with a search on search engines.

Knowing that, e-commerce vendors must be aware of all SEO optimizations to be well ranked in the SERPs and drive more traffic to their website and generate higher conversions. But the reality is not that bright. E-commerce websites are not that effective when it comes to SEO good practices and tend to foster other acquisition channels such as email marketing.

This infographic aims to point out common SEO mistakes ecommerce sellers are often […]

Product Update: Access a support tab within your app

Product Update: Access a support tab within your app

Hi guys! Summer is coming but it does not mean that we are not working on making your tool better. As we care about our customers feedbacks and heard this one, we have decided to integrate a support tab to our tool. So we have just added this new tab to your app.

Discover your new support tab

On your left tabs, just under ‘New Project’, you have now access to a ‘support’ tab.

If you click on it, you will access more details about how we can help you.

You have now access to 4 different resources. Our blog, our knowledge base, our SlideShare and […]

How to combine SEO with content marketing?

How to combine SEO with content marketing?

We have been hearing a lot about the rise of content marketing lately and how it could eventually replace SEO in the near future. Although these two disciplines share some similarities, they are two distinct things that are necessary to the growth of your business. Today, we are going to focus on the different ways that you can combine SEO with content marketing to increase the well-being of your business.

Current situation with SEO and content marketing

SEO and content marketing can sometimes overlap which is why it can be confusing when setting up both of your strategies. The main thing being […]