Will Pay Per Lead Overtake Traditional SEO?

Will Pay Per Lead Overtake Traditional SEO?

Search engine optimisation is now an industry with a history, we can plot timelines on changes in approach, algorithms and perception and use this knowledge of the industry to determine what comes next. The SEO industry is now old enough to have ‘traditions’ – the set markers, standards and principles that an SEO agency or in-house SEO team will work towards. However, in the last year changing trends suggests traditions might be set to change, with SEO moving heavily towards Pay Per Lead (PPL).

What is Traditional SEO?

The idea of traditional SEO has at its core some key elements:

Improve rankings
Increase traffic
Drive […]

Hreflang and SEO: 5 mistakes to avoid

Hreflang and SEO: 5 mistakes to avoid

Any international SEO strategy should rely on hreflang as it helps target an international web audience more accurately.
However, hreflang can be a tricky subject for some SEOs as it can be difficult to use annotations and to get implemented correctly on geo-targeted websites. This article aims to introduce 5 hreflang mistakes you should avoid.

What is Hreflang?

Hreflang annotations aim to cross-reference pages that are similar in content but target different audiences according to their language and/or country. It ensures that the correct content and pages will be shown to the right users when they will be searching the version of Google […]

OnCrawl won the Best Search Software Tool award at the EU Search Awards

OnCrawl won the Best Search Software Tool award at the EU Search Awards

We are quite proud to announce that we won the Best Search Software Tool award at the European Search Awards last April, 27th in Krakow, Poland. This ceremony rewards the very best in SEO, PPC and Content Marketing from across Europe. These awards recognize outstanding campaigns and teams from the many countries throughout Europe.

OnCrawl won at the European Search Awards

This award is a great recognition from our pairs and the SEO industry. It rewards months of hard work and involvement from our teams. It is really a honor and as you can see,

We really consider this award as a gentle boost to settle our reputation […]

HTTP Headers and SEO: What you should know

HTTP Headers and SEO: What you should know

Reviewing your HTTP response headers can provide you valuable assets regarding your technical SEO performances. Whether you are checking not-matching canonical URLs or looped redirects, having a clear understanding of each returned HTTP header is really important. Our article is focusing on 5 HTTP response header fields that can have an impact on your SEO strategy.

1# X-Robots-Tag

The X-Robots-Tag HTTP header field indicates robots directives (not unlike those specified in the HTML tag). If a page isn’t indexed, and you can’t seem to figure out why, remember to check for the X-Robots-Tag header field. For more information about this tag, Google […]