Infographic: 4 OnCrawl Awesome features you did not know

Infographic: 4 OnCrawl Awesome features you did not know

OnCrawl is constantly evolving and we give a strong importance to develop features that answer real SEO needs. In this infographic, we focus on 4 features you may not know before but that make our tool awesome and actionable. From javascript crawling to data scraping or staging website analysis, get to know more about your favorite (or about to come?) SEO tool 🙂

4 Technical SEO features you did not know

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Infographic retranscription

You thought you knew […]

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Has Google signaled the end for premium content?

Has Google signaled the end for premium content?

So far in 2017 we’ve witnessed some fairly major algorithm changes, ranging from the mobile intrusive interstitials penalty to the now infamous Fred update.

The latter of those two for me is the most interesting. The Fred update was initially received by some members of the SEO community as a link based penalty, however data now suggests otherwise.

One thing that a lot of the losers of the Fred update have in common is the number of onpage advertisements shown. Websites that contain a large amount of affiliate links, or try to monetize visitors also saw a negative impact from the update.

A […]

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A beginner’s guide to local search

A beginner’s guide to local search

The information pertaining to your business will be able to reach countless individuals within your area if you dominate the local search. Since competition to acquire customers online is high, it is important to learn how to beat your competitors. With the following guidelines, you will be able to create a competitive edge against your competitors. This will result to effective marketing.

Location

It is vital to identify the location of your business within the local area. That gives the interested customers the ability to locate you easily. It is possible that some potential clients never knew of your existence until they […]

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Types of duplicate content e-commerce websites need to fix

Types of duplicate content e-commerce websites need to fix

E-commerces websites are facing recurrent duplicate content issues or thin and low quality content. Those types of SEO issues are badly penalized by search engines. In fact, Google and other search engines are getting more and more picky towards websites and reward qualitative and unique content. This article focuses on different types of duplicate content faced by e-commerce websites.

Internal duplicate content
Non-canonical URLs

Canonical URLs help search engines know that there is only one URL that should be indexed for a content. Canonicals are especially used for tracking URLs but also for category pages URLs where sorting, filtering and functional parameters are […]

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Google Fred Update: What you need to know

Google Fred Update: What you need to know

The Google Fred Update, which we saw rolling out on March 8th, has been generating lots of questions from the SEO community. From one day to the next, many websites noticed ranking fluctuations and traffic losses. SEOs can’t seem to understand thoroughly what Fred is and what specific tactic it’s targeting… Is it poor quality links? Is it ads or ad heaviness? Is it PBNs? One thing we are sure of is that this Google Update seems to want to combat link spam.

So, you’re probably asking yourself why “Fred”? “Fred” is just a funny euphemism that Google expert Gary Illyes […]

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Infographic: OnCrawl Open Source VS OnCrawl Advanced

Infographic: OnCrawl Open Source VS OnCrawl Advanced

Still debating wether you should opt for our OnCrawl log analyzer with our Open Source version or upgrade to our SaaS and advanced version? This infographic will help you get a better understanding of all the options they both provide and let you see the unique set of benefits for each version.

Friendly reminder
An SEO log analyzer helps you discover how Google and bots crawl your website. In other words it helps you detect whether or not Google is dedicating enough of its crawl budget on your important pages. At the end of the day, the whole point of using an […]

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3 ways to optimize your internal linking using OnCrawl

3 ways to optimize your internal linking using OnCrawl

How to optimize your internal linking? This question has become part and parcel of any SEO strategy. In fact, links are still one of the three most important ranking factors with content and Rankbrain according to Andrey Lipattsev from Google.

Links are worth being optimized especially if you want to rank for competitive queries. But the thing is, internal linking strategies are often neglected in favour of “more technical” SEO tactics. This article is going to focus on three ways to optimize your internal linking that can really push forward your SEO ROI looking at your website’s data.

What is an internal link?

Said simply, an […]

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3 key reasons to use a SEO log analyzer

3 key reasons to use a SEO log analyzer

Using a SEO log analyzer is not a waste of time as it provides a lot of technical and on-page informations about your SEO performance and how Google behaves on your website.
Log files are data referring to any connection to your website: http header, date and hour, referer, user agent, client ip, response port, etc. Exploring these data unlocks a tons of new possibilities to improve your rankings! Furthermore, combining your log files data with your crawl data can give you an exhaustive view of your performance and helps you optimize your Google crawl budget.

What can I learn using a SEO log […]

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Product update: New page groups functionalities available

Product update: New page groups functionalities available

We have updated our page groups segmentation feature with new functionalities! Pages categorization lets you segment your pages regarding recurrent patterns, business goals or characteristics. This way, you can easily check SEO improvements regarding your different groups of pages and have a better view of your performance and website’s structure.

What is new?

We have added new functionalities you can use to segment your pages:

You can create different group sets: previously, you were limited to only one set with different page groups (up to 25 groups). Now you can create up to 10 sets with 15 page groups inside. For instance, an e-commerce website could have […]

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The exact process we used to find 12,000 relevant keywords

The exact process we used to find 12,000 relevant keywords

I wish we had a database of solid, relevant keywords that we could pick from,

I thought to myself come the new year. After all, such a supply of good keywords would vastly reduce the amount of time I and the rest of my team spent on preliminary work before getting into the meat of writing our content.

Of course, the problems with that theory occurred to me at the same time. How do you cover as many keywords as it is humanly possible, so that you don’t later need to research more? How can you efficiently process that many keywords, without […]

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