Key Takeaways from the European SEO Night

Key Takeaways from the European SEO Night

Last November, 15th we organized in Paris the first European SEO Night with some of the best SEO speakers in Europe. That afterwork was meant to deliver best practices for challenging SEOs daily life in 2018. From PWA to Voice Search or Machine Learning and Topical Mesh, we assisted to some very interesting talks to inspire the audience regarding their SEO practices.
This article is summarizing key ideas that have been covered during that night.

PWA, should we go or not?
Audrey Schoonwater, SEO consultant at Résonéo

With 8 billions of connected devices and 1 billion Chrome users, the question of Progressive Web Apps […]

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5 technical SEO tricks to improve organic traffic

5 technical SEO tricks to improve organic traffic

Getting more search engine organic traffic is still and will always be one of the main objectives of any website owner. Organic traffic replies to specific SEO rules that need to be carefully followed. While it exists several SEO optimizations that can help you improve your organic traffic, some more technical SEO tricks may also help.
In this article, we will be listing 5 technical SEO tricks to improve organic traffic, rankings and revenues.

1 • Create a sitemap for fresh content

Content is one of the 3 main Google ranking factors. As a matter of fact, having a blog can help you […]

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SEO strategy – Key points to maintain for better traffic and web presence

SEO strategy – Key points to maintain for better traffic and web presence

Search engine optimization is an essential part and parcel of any digital marketing strategy for a company. It is important for you as a business owner to have a holistic approach to attracting customers to your business portal with the aid of online platforms. It needs to be done with a lot of planning so that you as a business owner get the competitive edge in the market.

Search engine optimization focuses on website ranks and the building of your web presence on the Internet. The goal of any search engine optimization strategy is to drive more targeted traffic to your […]

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How to handle a SEO website migration?

How to handle a SEO website migration?

In the life cycle of a website, SEO website migration phases are important moments during which you have to pay attention to many details in order not to negatively impact the SEO.

Each site migration is different. A migration does not imply instant results but it is the perfect time to improve your SEO. It must be understood that when a site evolves, search engines are not always in the same timing and that it will have a more or less important time of adaptation. However, this is the most opportune time for a website to improve the technical quality, code […]

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How to optimize SEO for news websites? 3 key takeaways

How to optimize SEO for news websites? 3 key takeaways

SEO for news websites answers to proper considerations. Online publishers’ revenues like newspapers rely on visits and page views. While page views should not be the only metric to take into account (bounce rate and time on-site are more representative of user’s behavior), page views in still one of the main criteria to set CPM costs. And organic traffic remains one of the main source of traffic and visits. SEO should be a true concern for news media because it influences their livelihood.
This articles aims at giving key considerations to focus on when auditing and optimizing SEO for a news website.

1# Focus […]

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Migrating to HTTPs – A step by Step SEO guide

Migrating to HTTPs – A step by Step SEO guide

HTTPs has become a major concern in the SEO sphere recently. The Google initiative aims at offering a more secure web by encouraging website owners to migrate to HTTPs. While switching to HTTPs can include several advantages, underestimating the process can be a total disaster for both rankings and traffic. Our infographic focuses on providing you a handy roadmap to migrate from HTTP to HTTPS serenely.

How to migrate to HTTPS?

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Infographic retranscription

Back in May 2017, Moz were […]

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2018: Can it be your year to excel in Digital Marketing?

2018: Can it be your year to excel in Digital Marketing?

2018: How to Craft and Implement a Winning Digital Marketing Plan
If you are looking to take your business to new heights in 2018, you are likely wondering what methods you can implement so that you can reach your objective. Although having high-quality products and services will get you moving down the right path, you will also need a solid digital marketing plan to complete the picture.

Source: influencehealth.com

If you craft and implement an effective marketing campaign, you will position your offer in front of people who will be eager to buy from you, and your profitability will improve as […]

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How to survive in the real time Google Penguin era?

How to survive in the real time Google Penguin era?

Google has always vouched for positive search engine optimization, and has brought in new algorithms to reward genuine sites. The search engine giant has always introduced updates to make individual pages more accessible and faster to find.
On April 24, 2012 Google activated the new ranking algorithm called Penguin to punish sites that relied on excessive link building, deceptive doorway pages, keyword-stuffed pages, and low quality content for driving traffic.
This ushered in a good change for businesses and entrepreneurs who were legitimately trying to get good rankings without looking for ugly games. It took time before Google could implement the algorithm […]

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What is the Google Page Importance in SEO?

What is the Google Page Importance in SEO?

Page Importance is an algorithm that determines a score used by Google to classify urls during crawl sessions. Page Importance ranges urls to be explored in order to optimize the crawl budget affected to each site.
To better distribute its crawl expenses, Google needs to prioritize pages it needs to fetch. In that logic of cost optimization, the Mountain View firm has published many patents about crawls scheduling. These patents let us know better understand how your pages are categorized and give perspective to the crawl budget concept – a concept that is differently observed regarding each site, typologies of pages […]

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How to optimize your crawl budget?

How to optimize your crawl budget?

In May, we held a webinar in French on Google’s crawl budget. For his second webinar with OnCrawl, Erlé Alberton, ex head of SEO for Orange & Sosh ( a French Internet provider) and now Customer Success Manager for OnCrawl introduces the crawl budget concept, best practices to optimize it, what to avoid, etc. Practical examples will illustrate this concept that was recently confirmed by Google’s team.

What Google says about crawl budget

Mid-January, Google posted an article on their blog stating: “we don’t have a single term that would describe everything that “crawl budget” stands for externally. ” In other words […]

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