How to research and locate your audience using social media?

How to research and locate your audience using social media?

Social media and SEO are deeply linked. As an indirect ranking factor, social media can really boost your traffic and brand authority. But do you know who your audience is on social media? Do you know where your customers are located ? Social media can be a great tool to communicate more largely with prospects and customers and increase your visibility if you know how to optimize your marketing efforts. It is important to connect with your target audience on the right social media. Here is a handy guide on how to research and locate your audience using social media.

#1 […]

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The schema.org semantic markup, a scheduled revolution

The schema.org semantic markup, a scheduled revolution

Since decades, internet is facing big mutations, some imposed by search engines, some others, more subtle, come up naturally thanks to the creativity of some communities. Thus, between the 90’s and nowadays, we shifted from an internet reserved to some Phds to a giant web accessible to everyone, anywhere and at anytime. Our web holds billion of documents different from each others. Google would have more than 30 000 billion indexed pages and would treat more than 3.3 billion queries per day with around 15% new ones.

These are sets very hard to classify even if search engines have largely evolved […]

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The importance of XML sitemap in SEO

The importance of XML sitemap in SEO

When it comes to improve your rankings, a XML sitemap can be a really good partner. This protocol helps Google and other main search engines to easily understand your website structure while crawling it. It was first introduced by Google in 2005, with MSN and Yahoo offering their support to the protocol a year later. Sitemaps are known as URL inclusion protocols as they advise search engines on what to crawl. It comes in opposition to robots.txt files that are an exclusion protocol as it tells search engines what not to crawl.

The website Blue Corona made a good comparison between a […]

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8 missed opportunities in optimizing your content

8 missed opportunities in optimizing your content

Delivering content is great. But having the keys to optimize it for your SEO is better. When it comes to search engine optimization, there are some good practices you should know. Actually, some content creators don’t think about simple optimizations to make their content rank higher, attract more visitors and convert better.

Here are 8 missed opportunities in optimizing your content for your business.

1# Not paying attention to title tags

I know it can sound crazy but some websites just don’t pay attention to their title tags. They have poor quality titles or duplicate ones. A bad habit would be to just duplicate […]

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TOP simple hacks to develop your content marketing strategy

TOP simple hacks to develop your content marketing strategy

Content can seriously boost your website visibility. But when you don’t have a large budget to spend on it, it can sometimes be complicated to be efficient and to target the right audience. Small businesses might need to resort to creative methods to develop their content outreach and achieve satisfying results.
From small companies to larger ones, this list of actionable tips and hacks can boost your content marketing efficiency and conversions.

1# Leverage SlideShare potential

Turn your presentation into SlideShare posts you could also embed in articles. You can also do the same with executives’ SlideShare posts or notes from conferences. They […]

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An introduction to SEO log file analysis

An introduction to SEO log file analysis

Using SEO log file analysis is a pretty relevant and important solution to improve your technical and on-site SEO. Actually, you cannot get crawled, parse, indexed and ranked by search engines without any good relevant SEO. Log files are the only data that are 100% accurate to truly understand how search engines are crawling your website. Log analysis helps you rank higher, get more traffic, conversions and sales. But before digging on its benefits, let’s understand what are log analysis.

What is a web server log file?

A web server log file is a file output made from a web server containing […]

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Youtube SEO ranking factors

Youtube SEO ranking factors

Youtube being the second largest search engines, it is thus relevant to wonder how you could leverage your SEO opportunities on that platform. Youtube is also one of the most engaging social media with a great popularity and reach. Furthermore, Youtube expansion has been eased by its integration in both Video and Web search. And Google took a step forward in 2014 when they decided to only display video-rich snippets for Youtube videos.
Finally, Google recently included Youtube trending topic in its Google Trends tool.

Integrating Youtube in your SEO strategy is not vain because it can really improve your marketing reach, build […]

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5 examples of creative landing pages

5 examples of creative landing pages

Landing pages are an essential element of your marketing strategy. Landing pages can seriously improve your click-through rate and your conversions.
The Landing Page Courses says that:

Landing pages live separately from your website and are designed to only receive campaign traffic. As we’ll see, this separation allows them to be focused on a single objective and makes analytics, reporting & testing a simpler task.

[…]

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Local SEO: How to bring back location based searching?

Local SEO: How to bring back location based searching?

Local SEO is becoming more challenging by the day. Google wants to make sure they deliver the most valuable sites to match a user request. If the user doesn’t specify a location, Google will then see if your intent was to actually look for a local business.

If you are a business that trades from a local address then you can try and get yourself featured in the local pack, but this isn’t always straightforward and can sometimes entail a period of citation building in order to pass the right signals to Google.

What do you then do if you need to […]

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A complete guide to Twitter Cards

A complete guide to Twitter Cards

Twitter Cards are a protocol that allow you to attach rich photos, videos and other interactive media to Tweets in order to drive traffic to your website. Twitter provides a large number of different cards. Moreover, Twitter Cards can be integrated with a few lines of HTML to your webpage. Users linking to your content with a Tweet will get a Card added to the Tweet visible to all their followers.

Twitter Cards are a great partner for your SEO strategy as it helps grow engagement, increase click-through rate and conversions. Twitter Cards can thus improve your content outreach on social […]

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