TOP 10 SEO women to follow in 2016

TOP 10 SEO women to follow in 2016

The SEO sphere can sometimes be seen as a men’s world. But there are also several talented SEO women out there. We have selected 10 female personalities that are thought leaders in the search marketing industry.
Our selection is based on their authority, their ability to have built a strong community, their publications and speakings during SEO conferences.

1# Aleyda Solis Follow @aleyda

SEO consultant and owner of Orainti, Aleyda is one of the most inspiring women in SEO. International speaker for all major SEO conferences, she has developed her expertise through the years. She is also a columnist for Search Engine Land and […]

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The key Content Performance metric you’re probably ignoring

The key Content Performance metric you’re probably ignoring

Fast-forward to the day after publishing a very popular piece of content.

Your client or manager comes in and, instead of a pat on the back, you get a question like: “Is this really impacting our bottom line?”.

Honestly, that’s one of the hardest questions any content marketer has to answer. Especially if the metrics they’re focusing on are visits, shares or even earned inbound links and mentions. That’s because that answer is a lot like reporting on rankings and organic traffic. These are surface-level SEO metrics: they’re important, but they don’t show any clear value or don’t give enough clues on […]

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Product update: New crawl settings for better SEO reports

Product update: New crawl settings for better SEO reports

SEOs we are working with were asking for those features for a while and here there are! We are pretty proud to introduce you these little changes that will have big impact on your SEO crawls.

You can now add further parameters in your crawl settings. Get fine reports tailored on your needs.

Schedule your crawls

You can now decide when you want to launch your crawl. Actually, you can set up your parameters and pick a different date to start it. When you are about to launch a new crawl, just go on “Scheduling”, choose your start date and then check your current timezone.

Add […]

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8 free ebooks to read in 2016 to improve your SEO

8 free ebooks to read in 2016 to improve your SEO

Search Engine Optimization gathers a wide field of knowledge that need to be maintained. Actually, search engine updates are occuring several times a year and that’s why facts you took for granted can evolve with time. It exists many free ebooks to stay up to date with SEO but not all of them are equal. Also, if you are a beginner, it can sometimes be unconfortable to know which content you should study. If you need qualitative support you should take a look at ebooks. They are often quite complete, more informative than a simple blog posts and offer in-depth knowledges. […]

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Infographic: A WordPress Site Migration Cheat Sheet

Infographic: A WordPress Site Migration Cheat Sheet

Our last infographic is a handy cheat sheet to migrate your WordPress website to a new domain. Follow these easy steps, check the boxes and here you go, you will be able to do your site migration without any trouble.

Infographic transcription

25% of all websites use WordPress so it is useful to know how to do a site migration. Here is an actionable cheat sheet to quickly and easily move your WordPress site to a new domain while saving as much link equity as you can.

1#Pick your domain name

Integrate your main keyword and choose a branded name.

2# Install WordPress on your […]

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How to research and locate your audience using social media?

How to research and locate your audience using social media?

Social media and SEO are deeply linked. As an indirect ranking factor, social media can really boost your traffic and brand authority. But do you know who your audience is on social media? Do you know where your customers are located ? Social media can be a great tool to communicate more largely with prospects and customers and increase your visibility if you know how to optimize your marketing efforts. It is important to connect with your target audience on the right social media. Here is a handy guide on how to research and locate your audience using social media.

#1 […]

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The schema.org semantic markup, a scheduled revolution

The schema.org semantic markup, a scheduled revolution

Since decades, internet is facing big mutations, some imposed by search engines, some others, more subtle, come up naturally thanks to the creativity of some communities. Thus, between the 90’s and nowadays, we shifted from an internet reserved to some Phds to a giant web accessible to everyone, anywhere and at anytime. Our web holds billion of documents different from each others. Google would have more than 30 000 billion indexed pages and would treat more than 3.3 billion queries per day with around 15% new ones.

These are sets very hard to classify even if search engines have largely evolved […]

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The importance of XML sitemap in SEO

The importance of XML sitemap in SEO

When it comes to improve your rankings, a XML sitemap can be a really good partner. This protocol helps Google and other main search engines to easily understand your website structure while crawling it. It was first introduced by Google in 2005, with MSN and Yahoo offering their support to the protocol a year later. Sitemaps are known as URL inclusion protocols as they advise search engines on what to crawl. It comes in opposition to robots.txt files that are an exclusion protocol as it tells search engines what not to crawl.

The website Blue Corona made a good comparison between a […]

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8 missed opportunities in optimizing your content

8 missed opportunities in optimizing your content

Delivering content is great. But having the keys to optimize it for your SEO is better. When it comes to search engine optimization, there are some good practices you should know. Actually, some content creators don’t think about simple optimizations to make their content rank higher, attract more visitors and convert better.

Here are 8 missed opportunities in optimizing your content for your business.

1# Not paying attention to title tags

I know it can sound crazy but some websites just don’t pay attention to their title tags. They have poor quality titles or duplicate ones. A bad habit would be to just duplicate […]

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TOP simple hacks to develop your content marketing strategy

TOP simple hacks to develop your content marketing strategy

Content can seriously boost your website visibility. But when you don’t have a large budget to spend on it, it can sometimes be complicated to be efficient and to target the right audience. Small businesses might need to resort to creative methods to develop their content outreach and achieve satisfying results.
From small companies to larger ones, this list of actionable tips and hacks can boost your content marketing efficiency and conversions.

1# Leverage SlideShare potential

Turn your presentation into SlideShare posts you could also embed in articles. You can also do the same with executives’ SlideShare posts or notes from conferences. They […]

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