The 3 main Google ranking factors to focus on in 2016

The 3 main Google ranking factors to focus on in 2016

A few days ago, Google made a big announcement in one of its Q&A. Andrey Lipattsev, from the search engine team, just revealed the three most important ranking factors in 2016. Link, content and RankBrain are the factors on which you should focus all your efforts. Even if other factors (you can find a great periodic table of them on the Search Engine Land blog) still influence your SEO (there are more 200 ranking signals), here are the three most important ones.
We are going to explain those three different factors but the big news concerns the RankBrain algorithm as it […]

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Infographic: The advantages of using SEO for e-commerce websites

Infographic: The advantages of using SEO for e-commerce websites

Ecommerce websites need to rely on inbound strategies to be more visible and attract visitors to convert. SEO is one of them. It can really improve your visibility in search engine results. Let’s focus on the advantages of using SEO for ecommerce websites.

Infographic retranscription

An ecommerce website is meant to attract visitors and convert them into customers. SEO helps your website to appear as relevant as possible for search engines.
A website should:

Attract visitors
Increase conversion rate
Boost traffic

SEO can help you doing that!

And those numbers speak for themselves!

93% of B2B buyers start with a Google search
44% of online shoppers start by using a […]

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What is the RankBrain algorithm?

What is the RankBrain algorithm?

A few months ago, Google was releasing a new algorithm named RankBrain and based on artificial intelligence.

In fact, over the past several months, a “small percentage” of all Google queries were handled by RankBrain itself. The average user didn’t notice anything especially different, but according to Google, this move to RankBrain will make the web an easier, better place to search.
What is it? How does it work? What possible impact on SEO? This is what we are going to talk about.

What Is Google’s Rank Brain?

The RankBrain is an AI (Artificial Intelligence) program built to help Google understand search queries. It […]

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Long-tail keywords, how long are they and where do you find them?

Long-tail keywords, how long are they and where do you find them?

Every SEO specialist knows about long-tail keywords, we know they’re important and that any website can benefit from using them properly. But do we really know what long-tail keywords are?

What is not a long-tail keyword

Here is a featured result I get from Google, when I search for “long-tail keywords”:

According to Stephen Mahaney, long-tail keyword is a highly specific phrase consisting of three and four words.
Here’s why it’s wrong:
Three and four words phrases are not highly specific, at least not in 2016. Think of how specific are keywords like “buy a laptop online” or “women’s running shoes”?
Three and four words are […]

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Why you need structured data for your e-commerce website

Why you need structured data for your e-commerce website

Using structured data for your e-commerce website can enhance your products in search results with rich snippets and provide a real SEO boost. Actually, those structured data can give you an advantage over your competitors by giving extra details in the SERPs and increase your click-through rate over the other results. While rich snippets are a necessity for your e-commerce website, relying on structured data is a relevant solution to boost your business.

The advantages of structured data for ecommerce websites
It improves your ranking signal

Even if Google has stated that structured data don’t have a direct ranking impact, it brings indirect […]

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The impact of Content Delivery Networks (CDNs) on your SEO

The impact of Content Delivery Networks (CDNs) on your SEO

User experience is a key point when it comes to SEO optimization. Talking about user experience, your load time performance plays a huge role in offering the best journey on your website. In fact, Google considers load time as a ranking factor. Content Delivery Networks can really help improving your page speed. However, a lot of people are not comfortable with that notion and how it can boost your page speed.

What is a Content Delivery Network and how does it work?

CDNs are a system of servers, refered to as POPs (points of presence), based all around the world and delivering […]

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We have SEO tutorials and guides on our Youtube channel!

We have SEO tutorials and guides on our Youtube channel!

We are pretty proud to launch our Youtube channel. We have been working on guides to show you how to use our SEO crawler OnCrawl. You will find a general screencast introducing the tool tab by tab (and divided in chapters to easily skip to the part that matters to you). We also have recorded screencasts focusing on specific SEO issues like your main tags optimization, your performances or how to set up a crawl. And still with the French touch 🙂

We will be regularly adding new videos. Anyway, feel free to leave a comment and if you like it, please […]

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Is the Knowledge Graph a big opportunity for SEOs?

Is the Knowledge Graph a big opportunity for SEOs?

Search Engines Results Pages are evolving in a way that they are now challenging SEO. Indeed, since the release of the Knowledge graph in 2012, your rankings have been losing some weight. With the introduction of universal search and the evolutions of the Knowledge Graph, you can find SERPs with only 15% of the page (up the floating line) presenting your snippets! Knowledge Graph and Adwords are taking a huge piece of cake.

Not convinced? Check this screenshot:

Why should you care about the evolutions of the Knowledge Graph?

First of all think of it as an opportunity. Google is trying to answer […]

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Google Search and SEO in 2016

Google Search and SEO in 2016

This new infographic focuses on the intricate relationship between Google Search and SEO. You will find general information about Google Search and its users and more specific ones on Organic Search that will give you useful insights and food for thought for your future or existing SEO strategies.

 

 

Infographic retranscription
On Google, there are

Over 100 billion searches a month.
(3.5 billion searches per day )

More than 50% of the searches come from mobile devices

69% of UK users are using the internet to find information about goods and services

Fun fact: 16% to 20% of queries that get asked every day have never been asked […]

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Managing your website restructuring: a complicated task!

Managing your website restructuring: a complicated task!

Doing a website restructuring is always perceived as a complicated task. The mere forget, the mere failure can cause you a drop of traffic. A restructuring must be done seriously and must follow a well constructed action plan.

To the necessity of a restructuring

Sometimes, a restructuring is essential if you want to go further or fix some technical issues. It has been my case recently.
I was using a free template on a sports betting website (Wallabet.fr) for 4 years, developed under the WordPress CMS. The use of a free and non professional template was obviously a big mistake. The template was hacked […]

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