Social media and SEO are deeply linked. As an indirect ranking factor, social media can really boost your traffic and brand authority. But do you know who your audience is on social media? Do you know where your customers are located ? Social media can be a great tool to communicate more largely with prospects and customers and increase your visibility if you know how to optimize your marketing efforts. It is important to connect with your target audience on the right social media. Here is a handy guide on how to research and locate your audience using social media.
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