Is the Knowledge Graph a big opportunity for SEOs?

Is the Knowledge Graph a big opportunity for SEOs?

Search Engines Results Pages are evolving in a way that they are now challenging SEO. Indeed, since the release of the Knowledge graph in 2012, your rankings have been losing some weight. With the introduction of universal search and the evolutions of the Knowledge Graph, you can find SERPs with only 15% of the page (up the floating line) presenting your snippets! Knowledge Graph and Adwords are taking a huge piece of cake.

Not convinced? Check this screenshot:

Why should you care about the evolutions of the Knowledge Graph?

First of all think of it as an opportunity. Google is trying to answer […]

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Google Search and SEO in 2016

Google Search and SEO in 2016

This new infographic focuses on the intricate relationship between Google Search and SEO. You will find general information about Google Search and its users and more specific ones on Organic Search that will give you useful insights and food for thought for your future or existing SEO strategies.

 

 

Infographic retranscription
On Google, there are

Over 100 billion searches a month.
(3.5 billion searches per day )

More than 50% of the searches come from mobile devices

69% of UK users are using the internet to find information about goods and services

Fun fact: 16% to 20% of queries that get asked every day have never been asked […]

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Managing your website restructuring: a complicated task!

Managing your website restructuring: a complicated task!

Doing a website restructuring is always perceived as a complicated task. The mere forget, the mere failure can cause you a drop of traffic. A restructuring must be done seriously and must follow a well constructed action plan.

To the necessity of a restructuring

Sometimes, a restructuring is essential if you want to go further or fix some technical issues. It has been my case recently.
I was using a free template on a sports betting website (Wallabet.fr) for 4 years, developed under the WordPress CMS. The use of a free and non professional template was obviously a big mistake. The template was hacked […]

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How to spot thin or poor-quality content for Google Panda?

How to spot thin or poor-quality content for Google Panda?

Google Panda is one of the main Google spam-fighting algorithms you need to take into account very seriously. This algorithm, launched in February 2011 and with its last Panda 4.2 update, is now officially part of Google’s core ranking algorithm. Google stated that:

Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.

Gary Illyes from Google even confirmed the authenticity of this quote.

When auditing your […]

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An introduction to web crawler

An introduction to web crawler

When I talk to people about what I do and what SEO is, they usually get it fairly quickly, or they act as they do. A good website structure, a good content, good endorsing backlinks. But sometimes, it gets a bit more technical and I end up talking about search engines crawling your website and I usually lose them…

Why crawl a website ?

Web crawling started as mapping the internet and how each website was connected to each other. It was also used by search engines in order to discover and index new online pages. Web crawlers were also used to […]

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How to run an onsite SEO audit using OnCrawl?

How to run an onsite SEO audit using OnCrawl?

Running a SEO audit is important for different reasons. It can help identify issues in your search engine optimization and areas you need to improve to rank higher in the SERPs. A SEO audit is a great solution to identify points of improvements and to create an action plan to correct SEO issues. Moreover, a SEO audit will help you keep your website in the tracks with the latest engines guidelines and on top of the competition.

Monitoring your Onsite SEO performance needs to rely on effective tools. You need to focus on onsite metrics that impact your rankings. This is where […]

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Infographic: 20 metrics that influence a link’s quality

Infographic: 20 metrics that influence a link’s quality

Our new infographic focuses on what makes the quality of a link. Based on 20 SEO metrics, we have ordered them from the most important one to the less important one.

Infographic retranscription

Based on one of Rand Fishin’ Whiteboard Friday, this infographic is a summary of link metrics and what makes the value of a link. Those 20 metrics are ordered from the most important to the less important one.

1# Follow VS no-follow

NoFollow and DoFollow still matter for an effective link building strategy. Dofollow will still have a higher impact on your rankings.

2# Domain authority

Domain authority refers to how important is […]

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TOP 10 SEO women to follow in 2016

TOP 10 SEO women to follow in 2016

The SEO sphere can sometimes be seen as a men’s world. But there are also several talented SEO women out there. We have selected 10 female personalities that are thought leaders in the search marketing industry.
Our selection is based on their authority, their ability to have built a strong community, their publications and speakings during SEO conferences.

1# Aleyda Solis Follow @aleyda

SEO consultant and owner of Orainti, Aleyda is one of the most inspiring women in SEO. International speaker for all major SEO conferences, she has developed her expertise through the years. She is also a columnist for Search Engine Land and […]

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The key Content Performance metric you’re probably ignoring

The key Content Performance metric you’re probably ignoring

Fast-forward to the day after publishing a very popular piece of content.

Your client or manager comes in and, instead of a pat on the back, you get a question like: “Is this really impacting our bottom line?”.

Honestly, that’s one of the hardest questions any content marketer has to answer. Especially if the metrics they’re focusing on are visits, shares or even earned inbound links and mentions. That’s because that answer is a lot like reporting on rankings and organic traffic. These are surface-level SEO metrics: they’re important, but they don’t show any clear value or don’t give enough clues on […]

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Product update: New crawl settings for better SEO reports

Product update: New crawl settings for better SEO reports

SEOs we are working with were asking for those features for a while and here there are! We are pretty proud to introduce you these little changes that will have big impact on your SEO crawls.

You can now add further parameters in your crawl settings. Get fine reports tailored on your needs.

Schedule your crawls

You can now decide when you want to launch your crawl. Actually, you can set up your parameters and pick a different date to start it. When you are about to launch a new crawl, just go on “Scheduling”, choose your start date and then check your current timezone.

Add […]

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