Search Engines Results Pages are evolving in a way that they are now challenging SEO. Indeed, since the release of the Knowledge graph in 2012, your rankings have been losing some weight. With the introduction of universal search and the evolutions of the Knowledge Graph, you can find SERPs with only 15% of the page (up the floating line) presenting your snippets! Knowledge Graph and Adwords are taking a huge piece of cake.
Not convinced? Check this screenshot:
Why should you care about the evolutions of the Knowledge Graph?
First of all think of it as an opportunity. Google is trying to answer […]Read more »