Hreflang and SEO: 5 mistakes to avoid

Hreflang and SEO: 5 mistakes to avoid

Any international SEO strategy should rely on hreflang as it helps target an international web audience more accurately.
However, hreflang can be a tricky subject for some SEOs as it can be difficult to use annotations and to get implemented correctly on geo-targeted websites. This article aims to introduce 5 hreflang mistakes you should avoid.

What is Hreflang?

Hreflang annotations aim to cross-reference pages that are similar in content but target different audiences according to their language and/or country. It ensures that the correct content and pages will be shown to the right users when they will be searching the version of Google […]

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OnCrawl won the Best Search Software Tool award at the EU Search Awards

OnCrawl won the Best Search Software Tool award at the EU Search Awards

We are quite proud to announce that we won the Best Search Software Tool award at the European Search Awards last April, 27th in Krakow, Poland. This ceremony rewards the very best in SEO, PPC and Content Marketing from across Europe. These awards recognize outstanding campaigns and teams from the many countries throughout Europe.

OnCrawl won at the European Search Awards

This award is a great recognition from our pairs and the SEO industry. It rewards months of hard work and involvement from our teams. It is really a honor and as you can see,

We really consider this award as a gentle boost to settle our reputation […]

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HTTP Headers and SEO: What you should know

HTTP Headers and SEO: What you should know

Reviewing your HTTP response headers can provide you valuable assets regarding your technical SEO performances. Whether you are checking not-matching canonical URLs or looped redirects, having a clear understanding of each returned HTTP header is really important. Our article is focusing on 5 HTTP response header fields that can have an impact on your SEO strategy.

1# X-Robots-Tag

The X-Robots-Tag HTTP header field indicates robots directives (not unlike those specified in the HTML tag). If a page isn’t indexed, and you can’t seem to figure out why, remember to check for the X-Robots-Tag header field. For more information about this tag, Google […]

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4 steps to dominating local SEO – Which one did you skip?

4 steps to dominating local SEO – Which one did you skip?

Someone once joked that if you ever wanted to hide something well enough that no one will ever find, put it on Page 2 of your Google search results. Between Google’s ever-evolving algorithms and new competition emerging, competing for online visibility within your community is a fierce, relentless race to the top.

The top of the search results page, that is.

It’s a daunting climb, but with the right equipment, support, and an abundance of patience, you can send your client straight to Google’s Local 3-Pack and get them the attention they deserve.

Local SEO: How to clinch a top position in local […]

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Infographic: 4 OnCrawl Awesome features you did not know

Infographic: 4 OnCrawl Awesome features you did not know

OnCrawl is constantly evolving and we give a strong importance to develop features that answer real SEO needs. In this infographic, we focus on 4 features you may not know before but that make our tool awesome and actionable. From javascript crawling to data scraping or staging website analysis, get to know more about your favorite (or about to come?) SEO tool 🙂

4 Technical SEO features you did not know

Feel free to share on your website

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Infographic retranscription

You thought you knew […]

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Has Google signaled the end for premium content?

Has Google signaled the end for premium content?

So far in 2017 we’ve witnessed some fairly major algorithm changes, ranging from the mobile intrusive interstitials penalty to the now infamous Fred update.

The latter of those two for me is the most interesting. The Fred update was initially received by some members of the SEO community as a link based penalty, however data now suggests otherwise.

One thing that a lot of the losers of the Fred update have in common is the number of onpage advertisements shown. Websites that contain a large amount of affiliate links, or try to monetize visitors also saw a negative impact from the update.

A […]

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A beginner’s guide to local search

A beginner’s guide to local search

The information pertaining to your business will be able to reach countless individuals within your area if you dominate the local search. Since competition to acquire customers online is high, it is important to learn how to beat your competitors. With the following guidelines, you will be able to create a competitive edge against your competitors. This will result to effective marketing.

Location

It is vital to identify the location of your business within the local area. That gives the interested customers the ability to locate you easily. It is possible that some potential clients never knew of your existence until they […]

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Types of duplicate content e-commerce websites need to fix

Types of duplicate content e-commerce websites need to fix

E-commerces websites are facing recurrent duplicate content issues or thin and low quality content. Those types of SEO issues are badly penalized by search engines. In fact, Google and other search engines are getting more and more picky towards websites and reward qualitative and unique content. This article focuses on different types of duplicate content faced by e-commerce websites.

Internal duplicate content
Non-canonical URLs

Canonical URLs help search engines know that there is only one URL that should be indexed for a content. Canonicals are especially used for tracking URLs but also for category pages URLs where sorting, filtering and functional parameters are […]

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Google Fred Update: What you need to know

Google Fred Update: What you need to know

The Google Fred Update, which we saw rolling out on March 8th, has been generating lots of questions from the SEO community. From one day to the next, many websites noticed ranking fluctuations and traffic losses. SEOs can’t seem to understand thoroughly what Fred is and what specific tactic it’s targeting… Is it poor quality links? Is it ads or ad heaviness? Is it PBNs? One thing we are sure of is that this Google Update seems to want to combat link spam.

So, you’re probably asking yourself why “Fred”? “Fred” is just a funny euphemism that Google expert Gary Illyes […]

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Infographic: OnCrawl Open Source VS OnCrawl Advanced

Infographic: OnCrawl Open Source VS OnCrawl Advanced

Still debating wether you should opt for our OnCrawl log analyzer with our Open Source version or upgrade to our SaaS and advanced version? This infographic will help you get a better understanding of all the options they both provide and let you see the unique set of benefits for each version.

Friendly reminder
An SEO log analyzer helps you discover how Google and bots crawl your website. In other words it helps you detect whether or not Google is dedicating enough of its crawl budget on your important pages. At the end of the day, the whole point of using an […]

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