Has Google signaled the end for premium content?

Has Google signaled the end for premium content?

So far in 2017 we’ve witnessed some fairly major algorithm changes, ranging from the mobile intrusive interstitials penalty to the now infamous Fred update.

The latter of those two for me is the most interesting. The Fred update was initially received by some members of the SEO community as a link based penalty, however data now suggests otherwise.

One thing that a lot of the losers of the Fred update have in common is the number of onpage advertisements shown. Websites that contain a large amount of affiliate links, or try to monetize visitors also saw a negative impact from the update.

A […]

A beginner’s guide to local search

A beginner’s guide to local search

The information pertaining to your business will be able to reach countless individuals within your area if you dominate the local search. Since competition to acquire customers online is high, it is important to learn how to beat your competitors. With the following guidelines, you will be able to create a competitive edge against your competitors. This will result to effective marketing.

Location

It is vital to identify the location of your business within the local area. That gives the interested customers the ability to locate you easily. It is possible that some potential clients never knew of your existence until they […]

Types of duplicate content e-commerce websites need to fix

Types of duplicate content e-commerce websites need to fix

E-commerces websites are facing recurrent duplicate content issues or thin and low quality content. Those types of SEO issues are badly penalized by search engines. In fact, Google and other search engines are getting more and more picky towards websites and reward qualitative and unique content. This article focuses on different types of duplicate content faced by e-commerce websites.

Internal duplicate content
Non-canonical URLs

Canonical URLs help search engines know that there is only one URL that should be indexed for a content. Canonicals are especially used for tracking URLs but also for category pages URLs where sorting, filtering and functional parameters are […]

Google Fred Update: What you need to know

Google Fred Update: What you need to know

The Google Fred Update, which we saw rolling out on March 8th, has been generating lots of questions from the SEO community. From one day to the next, many websites noticed ranking fluctuations and traffic losses. SEOs can’t seem to understand thoroughly what Fred is and what specific tactic it’s targeting… Is it poor quality links? Is it ads or ad heaviness? Is it PBNs? One thing we are sure of is that this Google Update seems to want to combat link spam.

So, you’re probably asking yourself why “Fred”? “Fred” is just a funny euphemism that Google expert Gary Illyes […]

3 ways to optimize your internal linking using OnCrawl

3 ways to optimize your internal linking using OnCrawl

How to optimize your internal linking? This question has become part and parcel of any SEO strategy. In fact, links are still one of the three most important ranking factors with content and Rankbrain according to Andrey Lipattsev from Google.

Links are worth being optimized especially if you want to rank for competitive queries. But the thing is, internal linking strategies are often neglected in favour of “more technical” SEO tactics. This article is going to focus on three ways to optimize your internal linking that can really push forward your SEO ROI looking at your website’s data.

What is an internal link?

Said simply, an […]

3 key reasons to use a SEO log analyzer

3 key reasons to use a SEO log analyzer

Using a SEO log analyzer is not a waste of time as it provides a lot of technical and on-page informations about your SEO performance and how Google behaves on your website.
Log files are data referring to any connection to your website: http header, date and hour, referer, user agent, client ip, response port, etc. Exploring these data unlocks a tons of new possibilities to improve your rankings! Furthermore, combining your log files data with your crawl data can give you an exhaustive view of your performance and helps you optimize your Google crawl budget.

What can I learn using a SEO log […]

The exact process we used to find 12,000 relevant keywords

The exact process we used to find 12,000 relevant keywords

I wish we had a database of solid, relevant keywords that we could pick from,

I thought to myself come the new year. After all, such a supply of good keywords would vastly reduce the amount of time I and the rest of my team spent on preliminary work before getting into the meat of writing our content.

Of course, the problems with that theory occurred to me at the same time. How do you cover as many keywords as it is humanly possible, so that you don’t later need to research more? How can you efficiently process that many keywords, without […]

5 Underused Link Building Tactics For Small Businesses

5 Underused Link Building Tactics For Small Businesses

Link building is one of the most important aspects of SEO and if done correctly, will help improve your website traffic. If done incorrectly, it can have a detrimental impact on the visibility of your website. For this reason, many businesses steer clear of link building.

By using effective link building tactics, you can boost the rankings of your website. In turn, this makes your business more discoverable online and increases your exposure. Impressions, visitors and even revenue should all increase.

SEO and link building should be considered long term strategies. When done correctly, you can start seeing Google Analytics charts like […]

Top 10 SEO Chrome Plugins

Top 10 SEO Chrome Plugins

There are a ton of really great Chrome extensions out there. How to choose the best ones for your SEO purposes? The OnCrawl team has put together a list of our top 10 SEO Chrome plugins you need to add to your browser ASAP 🙂

Using these extensions can definitely help increase your SEO efficiencies and most importantly reduce the headache of repetitive tasks to help you make your work day run more smoothly.

1. Mozbar

Mozbar is renowned to be the best tool out there and an essential to any aspiring SEO. It’s a free Chrome Extension that makes its easy to […]

Technical SEO KPIs you should monitor in 2017

Technical SEO KPIs you should monitor in 2017

Measuring your SEO efforts can be time consuming and sometimes it can be hard to focus on the right metrics or analyze the right ones. SEO is constantly moving and tracking your changes need to be conducted by data-driven analysis.
We have gathered the technical SEO KPIs (Key Performance Indicators) on which you should pay attention and invest your time. They are the ones that will really point out your SEO improvements and help you measure your efforts over time.

5 technical SEO KPIs to monitor
1# Organic Visits

The number of organic visits (or also known as SEO visits) within a given period of […]