How to survive in the real time Google Penguin era?

How to survive in the real time Google Penguin era?

Google has always vouched for positive search engine optimization, and has brought in new algorithms to reward genuine sites. The search engine giant has always introduced updates to make individual pages more accessible and faster to find.
On April 24, 2012 Google activated the new ranking algorithm called Penguin to punish sites that relied on excessive link building, deceptive doorway pages, keyword-stuffed pages, and low quality content for driving traffic.
This ushered in a good change for businesses and entrepreneurs who were legitimately trying to get good rankings without looking for ugly games. It took time before Google could implement the algorithm […]

What is the Google Page Importance in SEO?

What is the Google Page Importance in SEO?

Page Importance is an algorithm that determines a score used by Google to classify urls during crawl sessions. Page Importance ranges urls to be explored in order to optimize the crawl budget affected to each site.
To better distribute its crawl expenses, Google needs to prioritize pages it needs to fetch. In that logic of cost optimization, the Mountain View firm has published many patents about crawls scheduling. These patents let us know better understand how your pages are categorized and give perspective to the crawl budget concept – a concept that is differently observed regarding each site, typologies of pages […]

SEO the Movie: you should watch this!

SEO the Movie: you should watch this!

I have been in the SEO industry for over 15 years now. One thing I love is the open-mindedness and kindness of the people in the SEOsphere. I have to admit I owe a lot to the pioneers of SEO. I’ve been spending so much time on Webmaster World and dropping tons of lines on seo-related mailing lists back in the 2000’s. The challenging discussions and the test-and-learn attitude that most of the pioneers have promoted have been crafting my skills for years.

That’s why when I saw that a movie was released about SEO, I felt I was 25 again! […]

JavaScript & SEO – What you should know

JavaScript & SEO – What you should know

The relation between Javascript and SEO is a highly debated subject in the SEO sphere. Whether your site is using that language or whether you are planning to audit a client’s website rendering Javascript, there are a few things you should take into account before crawling it.

What is Javascript?

JavaScript is a programming language used to make web pages interactive and dynamic. It can be used for comment or AJAX recommendation widgets for instance. Javascript is operating on visitor’s computer and doesn’t need constant downloads from your website.
On the other hand, as Javascript is an interpreted language, it does not need […]

5 time saving tips using OnCrawl

5 time saving tips using OnCrawl

How to take advantage of advanced OnCrawl features to improve your efficiency during daily SEO monitoring.
OnCrawl is a powerful SEO tool that helps you monitor and optimize search engine’s visibility of e-commerce websites, online publishers or applications. The tool has been built around one simple principle: help traffic managers save time in their analysis process and in their daily SEO project management.

Besides being an onsite audit tool, based on a SaaS platform supported by an API combining all websites data, it is also a log analyzer that simplifies data extraction and analysis from log server files.

OnCrawl’s possibilities are quite wide but need to be […]

How to improve your SEO working with influencers?

How to improve your SEO working with influencers?

Influencer marketing can provide great opportunities when it comes to SEO. Actually, working with influencers’ fan base is valuable for any brands and for their SEO as it can bring you brand awareness, traffic and sales.
This is where influencers can make the difference by increasing your reach and positively impact your SEO. While the key benefit of working with influencers remains the increase of leads and sales, the smaller part of it does matter too: social shares, native mentions, visibility, backlinks and more!
This article aims to show how working with influencers can help you improve your SEO. 

Impact of influencer marketing […]

Will Pay Per Lead Overtake Traditional SEO?

Will Pay Per Lead Overtake Traditional SEO?

Search engine optimisation is now an industry with a history, we can plot timelines on changes in approach, algorithms and perception and use this knowledge of the industry to determine what comes next. The SEO industry is now old enough to have ‘traditions’ – the set markers, standards and principles that an SEO agency or in-house SEO team will work towards. However, in the last year changing trends suggests traditions might be set to change, with SEO moving heavily towards Pay Per Lead (PPL).

What is Traditional SEO?

The idea of traditional SEO has at its core some key elements:

Improve rankings
Increase traffic
Drive […]

Hreflang and SEO: 5 mistakes to avoid

Hreflang and SEO: 5 mistakes to avoid

Any international SEO strategy should rely on hreflang as it helps target an international web audience more accurately.
However, hreflang can be a tricky subject for some SEOs as it can be difficult to use annotations and to get implemented correctly on geo-targeted websites. This article aims to introduce 5 hreflang mistakes you should avoid.

What is Hreflang?

Hreflang annotations aim to cross-reference pages that are similar in content but target different audiences according to their language and/or country. It ensures that the correct content and pages will be shown to the right users when they will be searching the version of Google […]

HTTP Headers and SEO: What you should know

HTTP Headers and SEO: What you should know

Reviewing your HTTP response headers can provide you valuable assets regarding your technical SEO performances. Whether you are checking not-matching canonical URLs or looped redirects, having a clear understanding of each returned HTTP header is really important. Our article is focusing on 5 HTTP response header fields that can have an impact on your SEO strategy.

1# X-Robots-Tag

The X-Robots-Tag HTTP header field indicates robots directives (not unlike those specified in the HTML tag). If a page isn’t indexed, and you can’t seem to figure out why, remember to check for the X-Robots-Tag header field. For more information about this tag, Google […]

4 steps to dominating local SEO – Which one did you skip?

4 steps to dominating local SEO – Which one did you skip?

Someone once joked that if you ever wanted to hide something well enough that no one will ever find, put it on Page 2 of your Google search results. Between Google’s ever-evolving algorithms and new competition emerging, competing for online visibility within your community is a fierce, relentless race to the top.

The top of the search results page, that is.

It’s a daunting climb, but with the right equipment, support, and an abundance of patience, you can send your client straight to Google’s Local 3-Pack and get them the attention they deserve.

Local SEO: How to clinch a top position in local […]