How to improve your SEO working with influencers?

How to improve your SEO working with influencers?

Influencer marketing can provide great opportunities when it comes to SEO. Actually, working with influencers’ fan base is valuable for any brands and for their SEO as it can bring you brand awareness, traffic and sales.
This is where influencers can make the difference by increasing your reach and positively impact your SEO. While the key benefit of working with influencers remains the increase of leads and sales, the smaller part of it does matter too: social shares, native mentions, visibility, backlinks and more!
This article aims to show how working with influencers can help you improve your SEO. 

Impact of influencer marketing […]

Will Pay Per Lead Overtake Traditional SEO?

Will Pay Per Lead Overtake Traditional SEO?

Search engine optimisation is now an industry with a history, we can plot timelines on changes in approach, algorithms and perception and use this knowledge of the industry to determine what comes next. The SEO industry is now old enough to have ‘traditions’ – the set markers, standards and principles that an SEO agency or in-house SEO team will work towards. However, in the last year changing trends suggests traditions might be set to change, with SEO moving heavily towards Pay Per Lead (PPL).

What is Traditional SEO?

The idea of traditional SEO has at its core some key elements:

Improve rankings
Increase traffic
Drive […]

Hreflang and SEO: 5 mistakes to avoid

Hreflang and SEO: 5 mistakes to avoid

Any international SEO strategy should rely on hreflang as it helps target an international web audience more accurately.
However, hreflang can be a tricky subject for some SEOs as it can be difficult to use annotations and to get implemented correctly on geo-targeted websites. This article aims to introduce 5 hreflang mistakes you should avoid.

What is Hreflang?

Hreflang annotations aim to cross-reference pages that are similar in content but target different audiences according to their language and/or country. It ensures that the correct content and pages will be shown to the right users when they will be searching the version of Google […]

HTTP Headers and SEO: What you should know

HTTP Headers and SEO: What you should know

Reviewing your HTTP response headers can provide you valuable assets regarding your technical SEO performances. Whether you are checking not-matching canonical URLs or looped redirects, having a clear understanding of each returned HTTP header is really important. Our article is focusing on 5 HTTP response header fields that can have an impact on your SEO strategy.

1# X-Robots-Tag

The X-Robots-Tag HTTP header field indicates robots directives (not unlike those specified in the HTML tag). If a page isn’t indexed, and you can’t seem to figure out why, remember to check for the X-Robots-Tag header field. For more information about this tag, Google […]

4 steps to dominating local SEO – Which one did you skip?

4 steps to dominating local SEO – Which one did you skip?

Someone once joked that if you ever wanted to hide something well enough that no one will ever find, put it on Page 2 of your Google search results. Between Google’s ever-evolving algorithms and new competition emerging, competing for online visibility within your community is a fierce, relentless race to the top.

The top of the search results page, that is.

It’s a daunting climb, but with the right equipment, support, and an abundance of patience, you can send your client straight to Google’s Local 3-Pack and get them the attention they deserve.

Local SEO: How to clinch a top position in local […]

Has Google signaled the end for premium content?

Has Google signaled the end for premium content?

So far in 2017 we’ve witnessed some fairly major algorithm changes, ranging from the mobile intrusive interstitials penalty to the now infamous Fred update.

The latter of those two for me is the most interesting. The Fred update was initially received by some members of the SEO community as a link based penalty, however data now suggests otherwise.

One thing that a lot of the losers of the Fred update have in common is the number of onpage advertisements shown. Websites that contain a large amount of affiliate links, or try to monetize visitors also saw a negative impact from the update.

A […]

A beginner’s guide to local search

A beginner’s guide to local search

The information pertaining to your business will be able to reach countless individuals within your area if you dominate the local search. Since competition to acquire customers online is high, it is important to learn how to beat your competitors. With the following guidelines, you will be able to create a competitive edge against your competitors. This will result to effective marketing.

Location

It is vital to identify the location of your business within the local area. That gives the interested customers the ability to locate you easily. It is possible that some potential clients never knew of your existence until they […]

Types of duplicate content e-commerce websites need to fix

Types of duplicate content e-commerce websites need to fix

E-commerces websites are facing recurrent duplicate content issues or thin and low quality content. Those types of SEO issues are badly penalized by search engines. In fact, Google and other search engines are getting more and more picky towards websites and reward qualitative and unique content. This article focuses on different types of duplicate content faced by e-commerce websites.

Internal duplicate content
Non-canonical URLs

Canonical URLs help search engines know that there is only one URL that should be indexed for a content. Canonicals are especially used for tracking URLs but also for category pages URLs where sorting, filtering and functional parameters are […]

Google Fred Update: What you need to know

Google Fred Update: What you need to know

The Google Fred Update, which we saw rolling out on March 8th, has been generating lots of questions from the SEO community. From one day to the next, many websites noticed ranking fluctuations and traffic losses. SEOs can’t seem to understand thoroughly what Fred is and what specific tactic it’s targeting… Is it poor quality links? Is it ads or ad heaviness? Is it PBNs? One thing we are sure of is that this Google Update seems to want to combat link spam.

So, you’re probably asking yourself why “Fred”? “Fred” is just a funny euphemism that Google expert Gary Illyes […]

3 ways to optimize your internal linking using OnCrawl

3 ways to optimize your internal linking using OnCrawl

How to optimize your internal linking? This question has become part and parcel of any SEO strategy. In fact, links are still one of the three most important ranking factors with content and Rankbrain according to Andrey Lipattsev from Google.

Links are worth being optimized especially if you want to rank for competitive queries. But the thing is, internal linking strategies are often neglected in favour of “more technical” SEO tactics. This article is going to focus on three ways to optimize your internal linking that can really push forward your SEO ROI looking at your website’s data.

What is an internal link?

Said simply, an […]