Technical SEO KPIs you should monitor in 2017

Technical SEO KPIs you should monitor in 2017

Measuring your SEO efforts can be time consuming and sometimes it can be hard to focus on the right metrics or analyze the right ones. SEO is constantly moving and tracking your changes need to be conducted by data-driven analysis.
We have gathered the technical SEO KPIs (Key Performance Indicators) on which you should pay attention and invest your time. They are the ones that will really point out your SEO improvements and help you measure your efforts over time.

5 technical SEO KPIs to monitor
1# Organic Visits

The number of organic visits (or also known as SEO visits) within a given period of […]

Top Technical SEO experts to follow in 2017

Top Technical SEO experts to follow in 2017

We have decided to compute the best technical SEO influencers you should follow on Twitter in 2017. Why these ones? Some of them are world-known SEO experts we don’t need to introduce anymore and some other should be more exposed. Our list is personal and for sure non-exhaustive but we based it on their Twitter influence, conferences attended or qualitative supports they shared on Slideshare.

Technical SEO experts to follow on Twitter
Michael King Follow @ipullrank

Michael King is one of the best technical SEO at the moment. He has founded iPullRank, a digital marketing agency in New York and often writes for major SEO […]

Webinar digest: Top 10 SEO mistakes to avoid in 2017

Webinar digest: Top 10 SEO mistakes to avoid in 2017

Last January, 19th we showcased a webinar about the top 10 SEO mistakes to avoid in 2017. In this recap, we will talk about the mistakes to banish from site migration, mobile, JS to pagination and we will present new work methods.

1# Too thin content

Thin content is a common mistake you have heard of many times. However, OnCrawl can help you spot this type of content more easily through our “Content” tab. We identify pages with less than 300 words but you also need to consider:

Your website’s size ;
Your website’s typology.

It is thus necessary to avoid self-generated content and to publish […]

Switching to AMP : SEO good practices to know

Switching to AMP : SEO good practices to know

Thinking about switching to AMP to improve your load time and user experience? That protocol has been designed to help user access more easily the content they are looking for. But before to adopt that protocol, you must be aware of the pro’s and con’s and how to properly implement it. This article aims to provide you an easy guide to switch to AMP on WordPress for example.

What is Google AMP?

AMP or Accelerated Mobile Pages is an open source project supported by Google and Twitter. It is platform-agnostic because it can be used by any app, web viewer or browser. Google, Twitter, LinkedIn, […]

Why you can’t ignore voice search in 2017

Why you can’t ignore voice search in 2017

2016 has been a turbulent year for SEO and arguably, has seen the most substantial changes for a number of years.

We saw major changes to algorithms affecting mobile and local search being rolled out from various search engines, as well as the long awaited update to Google’s Penguin algorithm.

One big trend in 2016 however was voice search, and that more and more searchers are adopting it. This has been brought on by advancements in personal assistant technology, Siri, Cortana, Alexa and more recent developments such as Google Home, the Amazon Echo and Mayfield Robotics’ Kuri, which was design lead by […]

How to put SEO at the heart of your online store

How to put SEO at the heart of your online store

Never underestimate the power of SEO for your online store. Without it, your store will be lost among a sea of other ecommerce competitors. Customers will struggle to find your store and inevitably you will lose valuable sales. Harness the power of words to get your brand noticed. By embracing an SEO-first attitude, you can design and launch a streamlined and SEO-friendly e-commerce store that yields great results.

If you’re ambitious and hungry for online growth, master the art of SEO to drive traffic and enhance sales. Utilize the three keys of SEO success – usability, relevance and authority. Keep your […]

10 easy SEO hacks to improve your performance with OnCrawl

10 easy SEO hacks to improve your performance with OnCrawl

While SEO is a long-term strategy, there are some easy SEO hacks that can help you improve your performance. OnCrawl SEO crawler and log analyzer can really ease your SEO journey by giving you actionable insights you can take action on. Following our article about SEO trends, we have listed 10 hacks that focus on SEO metrics you should pay attention to in 2017.

1# Detect near duplicates

Duplicate content is a problem taken very seriously by Google. In fact, the search engine faces issues to deliver the right version of a content to users for a given query. Google is also […]

Product Update: Get clearer SEO insights with New URL details

Product Update: Get clearer SEO insights with New URL details

We have been working on a New URL details lately. The main purpose of that revamping is to offer a better user experience and an easiest access to the SEO information that matter for our users.

What’s the URL details?

Our URL details tool let you dig further into the SEO informations related to any URL and provides you unique insights about your pages’ performance. From any graph on the app, you can click on the data you want to explore and access further details about a specific URL. You can also open the URL details directly from the Tools tab on the left of […]

What is the impact of Web Push Notifications on SEO?

What is the impact of Web Push Notifications on SEO?

It’s been over a year since web push notifications were introduced by Google with Chrome 42. Since then, close to 100K websites are now actively using web push notifications. Over 10Bn Chrome Notifications are being pushed every day. While adoption has been crazy, the question of the impact of web push implementation on SEO exists in minds of marketers. Well, here is the short answer – No. There is no negative impact of implementing web push notification. The fact that Google has been pushing for it aggressively, definitely suggests that there is no possible negative impact. As per this webmaster […]

Demandware SEO Issues & Resolutions

Demandware SEO Issues & Resolutions

Demandware (now known as Salesforce Commerce Cloud) is a leading e-commerce platform for retailers, allowing them to grow and manage tailored desktop and mobile commerce sites and is especially well suited to large brands with international audiences.

Today Demandware is used by global brands such as Adidas, Lacoste and Puma and it is estimated that 21% of the top 10,000 sites using Enterprise technologies are using Demandware. The platform however is not without its own SEO challenges, which overcome can improve site performance in organic search.

However the principles of good SEO remain the same, regardless of the type of site and […]