Adobe Analytics + OnCrawl
Combine your Adobe Analytics data and crawl data to understand how on-page and technical SEO affect organic traffic performances from search engines.
Analyze organic traffic
OnCrawl helps you understand the impact of SEO on organic traffic by pages and groups of pages. Use traffic-based metrics in your audit analyses. Identify important pages and concentrate on pages generating SEO visits. Define actionable business KPIs to monitor.
Understand user behavior
OnCrawl lets you know how your users are behaving on your website. Understand how users are reacting to your content and analyze precise usage metrics that influence your positions. Confirm the effectiveness of optimizations you’ve put in place.
About Adobe Analytics
Adobe Analytics (previously Omniture) is part of the Adobe suite and provides insights on user behavior by tracking visits to pages on a website. A popular analytics solution, the excellence of Adobe Analytics as a Leader in customer analytics was recognized in the Forrester Wave™: Customer Analytics Solutions, Q2 2018. In Forrester’s analysis, Adobe received the highest score possible in 20 criteria, including action and usability.
Adobe Analytics leverages machine learning, custom data analysis, broad data collection abilities, and advanced site segmentation to analyze behavior on your website. It shares capacities for advanced and custom analysis with OnCrawl. This makes the combination of OnCrawl and Adobe Analytics an ideal solution for companies who adapt their SEO monitoring and auditing to the specific needs of their site and their business opportunities.