Understand the impact of SEO on organic traffic per page and per group of pages. Use traffic-based metrics in your audit analyses. Identify important sections of your website and concentrate on pages generating SEO visits. Define actionable business KPIs to monitor.
Adobe Analytics + Oncrawl
Combine your Adobe Analytics data and crawl data to understand how on-page and technical SEO affect organic traffic performances from search engines.
Uncover the links between technical SEO metrics and user behavior on your website
Know how your users are behaving on your website. Understand how users react to your content and analyze precise usage metrics that influence your positions. Confirm the effectiveness of optimizations you’ve put in place.
- Active Adobe Analytics account
- Active Oncrawl subscription with Oncrawl Data³
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About Adobe Analytics
Adobe Analytics (previously Omniture) is part of the Adobe suite and provides insights on user behavior by tracking visits to pages on a website. A popular analytics solution, the excellence of Adobe Analytics as a Leader in customer analytics was recognized in the Forrester Wave™: Customer Analytics Solutions, Q2 2018. In Forrester’s analysis, Adobe received the highest score possible in 20 criteria, including action and usability.
Adobe Analytics leverages machine learning, custom data analysis, broad data collection abilities, and advanced site segmentation to analyze behavior on your website. It shares capacities for advanced and custom analysis with Oncrawl. This makes the combination of Oncrawl and Adobe Analytics an ideal solution for companies who adapt their SEO monitoring and auditing to the specific needs of their site and their business opportunities.