Adobe Analytics (previously Omniture) is part of the Adobe suite and provides insights on user behavior by tracking visits to pages on a website. A popular analytics solution, the excellence of Adobe Analytics as a Leader in customer analytics was recognized in the Forrester Wave™: Customer Analytics Solutions, Q2 2018. In Forrester’s analysis, Adobe received the highest score possible in 20 criteria, including action and usability.
Adobe Analytics leverages machine learning, custom data analysis, broad data collection abilities, and advanced site segmentation to analyze behavior on your website. It shares capacities for advanced and custom analysis with Oncrawl. This makes the combination of Oncrawl and Adobe Analytics an ideal solution for companies who adapt their SEO monitoring and auditing to the specific needs of their site and their business opportunities.