European SEO night

November 15th, 2017 from 6.30pm to 10pm

La Mutinerie Coworking
29 rue de Meaux
75019 Paris, France

Official website →


Why attend?

The European SEO night by OnCrawl is the first event of its kind. OnCrawl has invited 4 speakers recognized in Europe for their respective expertise in the SEO field.
Tailored for e-commerce vendors, SEO agencies and online media, the European SEO night is made to federate the european community.
A cocktail dinner will close the evening to exchange with all attendees and speakers.

The speakers


Audrey Schoonwater

Audrey has been a SEO consultant at RESONEO since 2009. Led by the SEO since 2003, Audrey was also a founding member of the SEO Camp association in 2008, then elected to the Board of Directors in September 2017. She shares and accompanies the community both on forums and at an event via clinical sessions at the SEO Campus. Audrey has spent 8 years in Toulouse as an initial training as a developer and technical manager. She was also in charge of the Customer Centre and internal training at RESONEO for 3 years. From now on, she is in charge of SEO/SMO monitoring for the SEO e-reputation cluster and RESONEO’s clients. She also likes to participate in a monthly podcast created in 2017 entitled Zapeo with the RESONEO monitoring team.

Website – Twitter – Linkedin – Blog


Fernando Muñoz

Fernando is the co-founder and SEO Manager at Grupo Raíz. SEO Auditor & consultant, search engine optimization specialist, high experimented in Marketing Online. Investor (safecont, qashops, OPTI,, SEMPO member and Señor Muñoz founder, he is a regular speaker in the most important Spanish events about SEO or Marketing Online. Former master class professor for Pompeu Fabra University, MIB and KSchool SEO courses.

Website – Twitter – Facebook


Laurent Bourrelly

The wonders of SEO opened up when he finished 3rd on the insane SEO contest “mangeur de cigogne” in 2004. After 3 months of 24/7 SERP battle, he got it. He knew how and what to feed Google. Thus, he started to spam the shit out of Google. Living the like of super affiliate and clic whore, he slowly drifted towards the consulting end of the job. Nowadays, he still run a few personal side projects, but he has helped over 400 websites to rank high for clients, and he trained over 100 students to become SEO Rockstars. To top it off, he did over 500 public talks, including TEDx and SMX. Laurent has been sitting on the jury of the European Search Awards, UK Search Awards and other SEO related events, like SEO Campus in France. One of the most visible reward he received from the French SEO community is the 3rd place for All Time Best SEO in France. 4 years ago, he introduced his SEO on site optimization strategy, which quickly became the N°1 trend in the French SEO community. He call it Cocon Sémantique or Topical Mesh in English. Check it out, it’s really powerful stuff.



Omi Sido

Omi is a seasoned international speaker and is known in the industry for his humour and ability to deliver actionable insights that audiences can immediately start using. From SEO consulting with some of the world’s largest telecommunications and travel companies to managing in-house SEO at HostelWorld and Daily Mail, Omi loves diving into complex data and finding the bright spots.
Currently, Omi is a Senior Technical SEO at Canon Europe.

Website – YouTube – Twitter – Linkedin

What to expect?


6.30pm – 8.30pm

François Goube, CEO and founder at OnCrawl, will lead the round table conference about the SEO’s challenges and best practices for 2018.

Audrey Shoonwater, SEO Consultant at Resoneo (conference in french)

Why should you be interested in PWAs in 2018?

If a first mobile index is strongly envisaged for the 2018 horizon, a major trend in mobile web development is the progressive web applications or PWAs. What problems do they solve? PWAs can also be your next opportunity to save money without compromising the quality of your service and help your organization deliver services faster without destabilizing your attention to business goals and new customer acquisitions. PWAs: should we go or not? Although these are web sites, the question remains unresolved about the indexing of PWAs by search engines.

Omi Sido, Senior Technical SEO at Canon Europe

Is Your SEO ready for the Machine Learning disturbance in 2018?

We all know that Google’s main focus is the user. A machine learning approach makes sure the user intent is always satisfied.

Fernando Munoz, Co-founder and SEO Manager at Grupo Raíz

Should SEO be afraid of voice search?

Is the search paradigm going to suffer a change? Is it so different? Should you be afraid?

Laurent Bourrelly, SEO Consultant

Topical Mesh, the proven On Site SEO Strategy that delivers results.

8.30pm – 10pm


Let’s have a drink and share with all attendees and speakers.