E-commerce websites are growing everyday as 40% of the world’s population has bought online and 44% of online shoppers start their buying journey with a search on search engines.
Knowing that, e-commerce vendors must be aware of all SEO optimizations to be well ranked in the SERPs and drive more traffic to their website and generate higher conversions. But the reality is not that bright. E-commerce websites are not that effective when it comes to SEO good practices and tend to foster other acquisition channels such as email marketing.
This infographic aims to point out common SEO mistakes ecommerce sellers are often doing and how they should solve them.
As 40% of the global population is buying online and search for products, ecommerce sellers need to improve their SEO performance. But they are often doing the same mistakes.
1# Not targeting their keyword research
E-commerce websites focus too much on finding keywords related to their products rather than their audience needs and interests.
- Focus on long-tail keywords
- Use long-tail keywords in your product pages
- Create relevant content that target your audience
2# Cannibalizing their content
E-commerce vendors tend to stuff their meta tags, product descriptions and content with the same keywords. But they get penalized by Google and lower their user experience and thus their conversion rate.
- Create copy that people want to read
- Use your keywords wisely for each page
- Write unique meta tags
E-commerce websites are using duplicated product descriptions and get penalized because Google can’t index the right version in the SERPs.
- Work on your duplicated product pages having filter options to make them unique
- Get rid of thin content
- Set up canonicals, 301 redirects or no-index.
4#Forgetting product reviews
E-commerce websites forget that people need to be convinced before to purchase. 61% of consumers refer to reviews.
- Add “product review” to your keyword set
- Foster people to review your product
- Reviews are seen as fresh content by Google
5# Not optimizing URLs
E-commerce websites often have non-descriptive URLs that don’t help both users and search engines to understand the content’s page.
- Use targeted keywords to fill your URLs
- Avoid stop words
- Be concise and unique
6# Lowering site speed
Top 2,000 retail sites take an average of 10 seconds load time due to too heavy content.
It causes high bounce rate, a loss of traffic and conversions.
- Use OnCrawl to check your page speed
- Compress your images, codes
- Avoid useless widgets and ads
- Check if your host is strong enough
7# Messing with inlinks
E-commerce websites forget that internal linking helps improve their rankings and quality to Google’s eyes.
- If you have a blog, link your content to relevant pages
- Use relevant keywords as anchor text
- Don’t spam your anchor texts with the same keyword
8# Lacking security encryption
Too many e-commerce vendors don’t have security encryption which results in penalizing their user experience and SEO.
- Prefer HTTPS
- Insert a SSL certificate
Changing those bad habits can leverage your overall marketing efforts.