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As we are opening more and more slots to OnCrawl’s private beta, we realized that there are some common mistakes we’ve all made at least once while optimizing our websites.
A lot of SEO professionals believe that if you have several times a particular keyword in your title tag, you will rank higher in SERPs for that phrase. Let me give you a quick exemple: take the query « Ipad case » on Google.co.uk, Tesco is ranking #8 and Zazzle #10, however Zazzle has the keywords « Ipad » and « Case » twice each in their title:
Lot’s of SEOs still believe keyword density is a main parameter. It is obviously untrue :
If you look at the link profiles of these websites and particularly their Trust Flow (from Majestic), Tesco is far behind Zazzle. But Tesco outranks Zazzle. I think that to understand why, you need to digg deeper into others OnPage parameters. Over-optimizing Titles is not a good idea. Plus Google tends to rewrite your title tag when displaying SERPs.
Sometimes this looks like a really good idea. BUT…
Let’s try to figure out how Google behaves. If you have an affiliate website with 4 pages about a same topic, let’s say « car insurance » :
Which one of those should rank for the keyword « car insurance ». As an affiliate, you probably link internally to these pages from your homepage, so that they will gain some useful « juice ». So all your pages are good candidates for ranking on « car insurance », how can Google choose?
You need to show Google which page is more valuable, you should rethink your internal linking to prioritize your pages.
Sometimes you need to focus Google on one page, to outrank your competitors.
When we use a lot of images illustrating an article, or presenting products, we often feel like it’s not important to optimize image’s names and ALT’s attributes. But you need to understand that Universal Search drives more and more traffic to Google’s vertical SERPs such as images, videos, news or shopping. So there are a lot of traffic to gain if you are doing things right.
Your Alt should have relevant keywords because Google use it to understand what’s your image is all about. With that in mind, you can achieve incredible exposure.
If Google Webmaster Tools is giving you an overview of how many pages it crawled on your website versus how many pages you fed in your sitemap.xml, we only look at the numbers of indexed pages. However, there are a lot more things you should do :
* Track if your indexed pages are receiving organic trafic
* Track which pages the Google bot often crawls
* Understand what are your most active pages (often crawled, well indexed, ranking and receiving organic trafic)
There are quite a lot of good CMS out there. WordPress, Drupal, etc. are really efficient ways to manage your website’s content. They are often natively good at SEO. But sometimes they are too good. Indeed, it’s been years we all know that WordPress for instance used to create automatically archive, author and category pages resulting in duplicate content Armageddon.