- Use cases
- Customer Success
- LOG IN
- Start free trial
Publishing qualitative content is one of the main factors for your ranking. And Google has stated recently that poor content will be more penalized than before. Your content strategy must be your first priority and moreover if you aim to grow your traffic.
But obviously, you cannot just expect your audience to find your content naturally on your website. You need to establish a strategy to effectively share your content and drive traffic to your website.
There are 6 options you can take into account that have proven their efficiency.
Emailing is a great opportunity to share your latest articles to your target audience. Email campaigns are beneficial for small businesses because they do not cost a lot, can reach a qualified audience, bring conversion and are easy to measure in terms of ROI.
But there are a few rules to respect to make your emailings succeed :
There is a bunch of people sharing the same interests as you. Why do not you maximise your effort by getting in touch with them? Contacting content creators is a great way to enhance your contact list with a wider audience likely to promote your content. They might talk about your articles if they are trustworthy and qualitative. And if you are promoting your business, building alliances with partner is a smart choice.
This outreach strategy is however not about earning links but sharings and targeting a new audience.
To do so, you need to:
Influencer outreach comes in the same logic as content creator outreach with the difference that influencers own a wider audience and enjoy more credibility.
Content shared by influencers often go viral which can be a huge step forward if your content has been shared by one of them.
Influencer outreach can also bring you natural links, but do not directly ask for them.
It is really easy to find influencers:
If you do not meet the success you were expecting with influencers and content outreach, you can focus your efforts on bookmarking websites. They gather a large targeted audience that might be interested in your content. And moreover, they are likely to share your content to their own targeted audience. Interesting right?
Those sites can offer referral traffic to a website if the content comes up in the top rated content.
Famous one, Reddit shares content from community members under different subreddit. It offers many possibilities to share your content in relevant categories.
Digg or Delicious offer the same features, so why won’t you take part of it?
In the same logic than bookmarking, social communities can gather a wide community sharing the same topics as you. What is interesting is that those communities mix different kind of people: experts, newbies, influencers of you activity. They are a great niche to share your content if they find it interesting and relevant. Moreover, social communities offer the ability to interact with other users.
Otherwise, they are guidelines to respect:
Sharing your content on your social medias is the option you can not forget. The more you will have followers, the more you will get traffic and the more they will be likely to share it to their own followers. Social medias are a great place to interact with your audience in a more casual way. This is the easiest way to connect with your audience compare to the options we talked above. To make it simple and efficient:
Here is it. Sharing effectively your content is not that hard. Push the right buttons at the right time and to the right audience and you will see that your brand awareness will grow naturally.