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When creating a website, there are some basics SEO techniques you need to implement if you want your site to be found more easily.
Indeed, when looking at Google Analytics, it is easy to see the weight of organic results in a website traffic. This tips aims to help you out with your website creation and your overall marketing strategy.
Everything starts here and it does matter. Google takes into account your hosting choice and your domain name when indexing your site. This data can impact your rankings. For instance, .com or .fr won’t have the same impact on your target.
Google considers internal structure as a ranking factor. Keep your navigation simple. All your pages should be accessible in less than 3 clicks to avoid too much page depth.
Using a sitemap, a page easily accessible where all your link pages are mentioned, will facilitate Google indexation work.
The way your URLs appear has an influence on your rankings. Keep them simple and descriptive is the best way to help Google ranks your website. You should thus avoid self-generating URLs and customize them!
Content is vital. Think of it when you are working on your design; you should avoid pages with too much design because you won’t have enough space for writing. And a page with thin content won’t be indexed. Your content must be unique, qualitative and informative. It means that plagiarism is highly penalized and that even within your website, you cannot have similar content.
If you have pages you do not want Google to crawl, you can noindex them in the robots.txt or .htaccess files.
Moreover, Google loves fresh content. That is why you should focus your efforts on creating new qualitative content regularly.
Meta tags refers to the title and description that appear in the SERPS. When creating a website, in most cases these meta are not optimized or not even mentioned. However, these meta are essential for Google to know what your pages are talking about. They help you to rank better and to attract your visitors on your website.
Organising your titles, subtitles and content with <h1>, <h2>, <h3>, etc will help you with your site structure and your rankings. It is more relevant to only use one <h1> per page and to insert into it your main keywords. <H2> will come in addition to offer extra informations and to add other keywords. In fact, these tags have a wider impact than normal content on your rankings.
Images are part of your websites and have an impact on your rankings since more and more searches are looking for images. Social medias get specialized in images like Pinterest or Flickr and can index yours.
Moreover, images can come viral and help promoting your website. Then, Google images results are often in the first row of the SERPS so you should not neglect their power.
That is why you need to optimize your images in order to index them more easily. Their name should integrate your keywords and the Alt tag should be descriptive and informative.
Your social signal is a good way for Google to know if your website is popular or not. Links pointing to your website can help you to improve your rankings. So when creating your website, be careful to place your social media buttons where they are clearly visible.