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The proliferation of methods for creating a website allows to easily and quickly create a site. At the same time, search engines have drastically increased the criteria regarding SEO.
It has become more and more complicated to drive qualified traffic to a website. Plenty of acquisition techniques had been created through social media or growth hacking. However, content marketing is still one of the most effective long-term action.
In this article, we are going to provide good practices about how content marketing can help your website to be well ranked in search engines, whether you are working in the optimization or in the website creation.
Content marketing consists in having a strategy based on writing and publishing content intended to get known and ranked by Google, often through a professional blog.
If you are wondering if you should create a professional blog or not, stop wondering and start creating a blog right now.
We will explain why in the following article.
Content marketing is a long-term strategy which is simply unparalleled when we talk about SEO. This requests a real and daily involvement. The effort is important for a strong result – which can also takes some time to occur in comparison with our expectations.
The goal is to put your knowledge forward and to demonstrate your skills so that you can more easily sell your products or services.
Your mission is to create qualitative content for your website on a regular basis. Publishing an article once a month is a good goal.
A qualitative content, relevant and which interests users could be:
To find titles of articles and ideas for successful content, you can try Buzzsumo. This tool allows from one keyword or URL address to find the pages which have been the most shared on social media.
60 % of blog articles shared on social media are not read. Thus, the title is essential for the success of an article. There are several tips to create subjects articles which generate buzz:
To know more about how to find irresistible headlines, here is a full article about it.
You now have an amazing and well written content, your next step is to optimize it for SEO.
The first step is to determine associated keywords and to make sure that you have well integrated the lexical fields of words related to these keywords directly in your texts, images, videos…
To find ideas or keywords suggestions , you can use online tools as Keyword.io by selecting your favourite search engine. Google owns 92 % of the worldwide search market so you know who you should choose.
You can also directly use Google to find research suggestions in the “Research associated to”. It shows the related searches made by other users and that Google suggests to ease your life if you are not satisfy by the search results.
Then you just have to type your main keyword and you will find variations.
Replace keywords in your content by the ones used by users. This step is essential to get your pages and your site ranked. Be careful to not overuse keywords! If you repeat too many times your keywords, you will get penalized by Google.
Don’t forget to fill the title and description of your web page. These are the two first things that you see in the Google search results. However, they are often wrongly left behind.
When your content is ready to be published on your blog or your website, your goal is now to promote it.
Here are the best techniques to make your content known by the largest number:
If you have an important database of followers or subscribers, it is the best way to quickly communicate. Don’t forget to add a visual and to insert the right hashtags when you are publishing your articles.
Social media are ephemeral medias where information is only consumed in the present moment. It is simple to publish again some previous contents to touch new users and readers. To do this, we advise you to use Buffer so you can schedule your posts and monitor your statistics.
Linkedin and Facebook are full of groups and pages which gather users with common tastes:
You can find groups about everything. Join these groups (which sometimes ask some questions to verify if you are not a bot and if you are really interested by the subject).
These groups are often dynamics and you can directly touch your target through them. Don’t be shy and register in all the interesting groups for you.
Last advice to make your articles known: send some customized emails directly to influencers from your industry. Influencers are people with a strong resonance and followed by the rest of the community which is composed of your potential customers.
To find them, it is very easy. Use Buzzsumo or simply Google to find the people which have been talking about a subject close from yours but which are not your direct competitors.
Send them truly personalized emails to create a real relationship and ask them to share on their social media. Don’t forget to get everything ready in the email with an online tool such as Share Link Generator. This way, they will just need a simple click to share!
Are you convinced by content marketing? You now have all the steps to succeed your content marketing strategy and boost your SEO. You have to repeat all these steps. Then the most complicated will be to last over time and to regularly publish qualitative content.
Try for yourself!