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Today is the International Day of Blog! Did you know that there are more than 152 millions of blogs across the web? This large pool of expert resources has become indispensable for companies and users looking for valuable advice. With the summer season coming to an end, we wanted to provide you the 5 most read and useful articles of this year in our blog, according to our readers. Without a doubt, these resources will help you to get ready for September and your new SEO challenges.
In 2010, Google announced that page speed would impact your website ranking. It actually refers to the time a visitor has to wait until your page is completely loaded. On average, a page load for an e-commerce website takes 7 seconds, while the ideal load time is around 3 seconds or less. This article lists a few factors you should focus on to improve your page speed.
Find out more about Page Speed
Keyword cannibalization is something to take seriously as it can potentially damage your rankings for multiple reasons.
Keyword cannibalization happens when a website’s information architecture relies on a single keyword or phrase on multiple place on the website. While this can occur unintentionally, having a bunch of pages with the same keyword in the title, anchor, header tags, for instance, can really cause you trouble regarding Google’ guidelines. This article provides some good practices to deal with keyword cannibalization.
Find out more about Keyword Cannibalization
When it comes to improve your rankings, a XML sitemap can be a really good partner. This protocol helps Google and other main search engines to easily understand your website structure while crawling it. It was first introduced by Google in 2005, with MSN and Yahoo offering their support to the protocol a year later. Sitemaps are known as URL inclusion protocols as they advise search engines on what to crawl. It comes in opposition to robots.txt files that are an exclusion protocol as it tells search engines what not to crawl. Let’s see how to properly use this tool.
Check out our complete guide about XML Sitemap
SEO for news websites needs to address to considerations specific to this type of website. Online publishers’ revenues, like newspapers, rely on visits and page views. While page views should not be the only metric taken into account (bounce rate and time on-site are more representative of user behavior), page views are still one of the main criteria used to set CPM costs. And organic traffic remains one of the main sources of traffic and visits. SEO should be a true concern for news media because it has a direct influence on profitability. This articles aims to provide key considerations to focus on when auditing and optimizing SEO for a news website.
Find out more about SEO for news websites
As the power of PageRank becomes weaker, flow metrics matter even more. Google gives a lot of importance to metrics like domain authority, trust flow and citation flow as ranking factors. These data are pretty hard to measure, which is why software that is fairly good at analyzing links has been developed by companies like Moz or Majestic.
With trust flow or citation flow, it is easier for Google to rank a website based on its quality, authority or trust. Let’s see what the difference is between citation flow and trust flow and how they interact.
Find out more about Citation flow & Trust flow
We hope that these resources will help you get back into your SEO routine. What about you? What is on your list of essential readings to get ready for September?