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SEO and content marketing go hand in hand with one another, something we all know too well. So why is it that so many businesses and marketing departments are overlooking this fact and treating the two as two separate entities?
Not only does this take up more time, but it also creates problems when it comes being your content marketing and SEO strategy together as sometimes, things just don’t go together that well.
To help you get organised and to make sure your marketing campaigns are a success, here’s a workflow you can implement and start using today.
The first step you need to start implementing for your campaign is defining the outline of everything that you’re setting out to complete.
Most importantly, you need to define your end goal. Is your business hosting a new event, releasing a new product, offering a new service, growing your social media following or anything in between?
You need to have this goal clear in your mind before you start doing anything else.
The next step is considering how long your campaign is going to run for. This could be a week, a month, several weeks or even a year. It’s so important to have this time scale in your mind, so you know exactly when things need to be completed by and when your project milestones are for each step.
One of the best ways to set this all up is organising an editorial calendar with all your posts lined up in an easy to read format that will easily inform you of where you need to be. You can use tools like Moz and SEMRush to set this up easily.
Now it’s time to start bringing in the SEO factor. Keywords are still such an important part of content marketing and contribute to the overall success of your business which is why you need to start off early, so you know what you’re looking at.
Be sure to invest time in researching your keywords and phrases that you want to use in your content. When searching keywords, you can use tools such as Keyword Position and State of Writing to help.
With your keywords and phrases in place, it’s time to start organising them. For example, you might have keywords that relate directly to your business, certain offers that you’re going to run and any special events, such as Black Friday or Christmas.
This is a great way to manage your content and to make sure you’re also on the right path when it comes to writing your content. Use tools like Easy Word Count or Paper Fellows to make sure your keywords are in the right places.
You can never be sure when your competitors are going to strike a goldmine when it comes to their campaigns, keyword database or just overall campaign ideas, so it’s a great idea to keep a tab on what they’re up to. It’s also vital you have this information, so you know exactly how to stay one step ahead of them.
There are many ways you can approach this, such as using Findability score checkers, examining their social media profiles, research the performance of their keywords as well as their targeted keywords. Online services like Essay Roo and Boom Essays are ideal for sourcing information on your competition’s marketing activity.
Once all the steps above are starting to take effect, you should start to see a difference in your campaigns. However, it’s essential to make sure that you’re examining these changes to make sure they’re positive.
Every company in every industry is different so you can’t just rely on what other people say, you need to find what works for you. Using analytical tools, such as UK Writings and Academadvisor, you should see full changes in around 72 hours so make sure you use them to see which of your techniques are working and which aspects of your campaigns need to be improved.
Using the knowledge from the step above, you can begin fine-tuning your campaign. Any aspects of your campaign that aren’t performing as well as you thought they would need to be addressed first. Why are you getting the results and where is the project falling short?
When these have been addressed, focus your attention on the aspects of your campaign that are doing well. What can be done to these aspects that can be tweaked to perfection, so they perform even better? If you’ve still got budget to spend, consider investing in these areas to increase their ranges.
Finally, you simply need to repeat the last two steps over and over again. Continue to check your campaigns and see what can be improved. Of course, over time you’ll find new keywords and phrases to implement into your content and new strategies that your competitors are using.
Continue to improve, and you’ll continue to see results. Use tools like Cite It In to accurately track and monitor your changes.
This is a comprehensive and complete workflow that you, as a marketer, can use in any business and any industry. Of course, you’ll need to tweak certain aspects to meet your business’s requirements, but with some smart and creative thinking, you’ll be able to take your campaigns to a success every single time.