Why attend to SMX Fall?
SMX is going virtual! Join OnCrawl and thousands of fellow search marketers and companies online, December 8-9, for an expert-led program that will equip you with actionable SEO and SEM tactics to drive more traffic, leads, and sales. You’ll learn how to succeed in the “new normal” of 2020 and beyond — where paid search budgets are crunched, organic reach is more important (and more cost-effective) than ever, and major changes to how Google handles content present major challenges… and opportunities.
OnCrawl at SMX Fall
December 8-9, 2020
OnCrawl is happy to sponsor SMX Fall! Our ambassador and expert, Naguib Tohiri, will join SMX’ incredible roster of speakers and discuss “From Search Engine to Answer Engine: How to Win on Google in the Age of Zero Clicks” during an inspirational session.
This session will outline a framework to help you optimize your content in order to appear in featured snippets. It’s not enough to have good content, you have to truly understand the intent behind the searcher query. The framework includes how to develop answer based content, how to validate content quality, structured data and more.
After this session, you’ll be able to:
- Identify the questions your audience is asking
- Understand the importance of structured data
- Measure content performance
From Search Engine to Answer Engine: How to Win on Google in the Age of Zero Clicks
OnCrawl ambassador & Head of Activation