The Big SEO Quiz

OnCrawl challenges you to take its Big SEO Quiz. Test your SEO knowledge by answering questions from the industry’s leading experts!

Take the quiz

How does it work?

Are you ready to challenge your SEO knowledge?

For each question, you will have the choice between different answers. You can only select one answer.
The quiz contains 30 questions written by different SEO personalities
Once you have completed the quiz, fill in the form to receive your results by email

Good luck to all, we wish you the best possible score!

Enter the quiz

The industry’s leading experts want to test your knowledge

We collaborated with SEO specialists who wanted to challenge you to find the right answer to their question:

Lily Ray
SEO Director at Path Interactive

Kevin Indig
VP SEO & Content at G2

Omi Sido
Senior Technical SEO at Canon Europe

Alexis Sanders
SEO Director at Merkle

Alexandra Tachalova
Founder at Digital Olympus

Fernando Munoz
Founder at Grupo Raiz

Eli Schwartz
Growth Advisor

Julien Deneuville
Data & SEO Consultant at DataBulle

Jenny Halasz
President at JHL Marketing

Murat Yatagan
VP of Growth at Brainly

Rebecca Berbel
Content Manager at OnCrawl

Barry Adams
Independent SEO Consultant at Polemic Digital

Greg Gifford
Vice President of Search at SearchLab

Miguel Pascual
Founder at Interdigital.es

Cindy Krum
Founder at MobileMoxie

Hamlet Batista
CEO at RankSense

Mickaël Serantes
Customer Success Manager at OnCrawl

Adeline Lecellier
Customer Success Manager at OnCrawl

Julie Quintard
Marketing Manager at OnCrawl

Bill Hartzer
Technical SEO Consultant

Chris Green
Head of Marketing Innovation at FootPrint Digital

Dan Taylor
Lead Technical SEO Consultant at SALT Agency

Emma Labrador
CMO at OnCrawl

Welcome to the Big SEO Quiz

Ready? Click on the button "next" to start the quiz!

1. Which signals has Google confirmed are used as part of E-A-T evaluations?Lily Ray, SEO Director @Path Interactive

About Us page

Ratings on BBB and Trustpilot

PageRank and links

Author biographies

2. What can you do to improve the crawl of your site?Julie Quintard, Marketing Manager North America @OnCrawl

Ensure every indexable page specifies its robots tag directives

Add more long-tail keywords in your content

Write optimized SEO title and meta desc

Add more titles in your content

3. Separating real and fake Googlebot hits in your log files can sometimes be quite harsh. An official method exists, but there are some shortcuts you can use. Which range of IPv4 addresses belongs to Google?Julien Deneuville, SEO & Data Consultant @DataBulle

249.66.*.*

*.*.66.249

66.249.*.*

*.*.249.66

4. Which of the following improvements will impact the most your SEO visibility?Alexandra Tachalova, Founder @Digital Olympus

Page speed

Proper internal links

Content pruning -- e.g., crawl bloat, orphan pages, non-ranking pages.

Keyword mapping/cannibalization removal

It depends

5. What will happen with an URL inside an iframe ?Fernando Munoz, Founder @Grupo Raiz

Google will crawl it

Google will not crawl it

6. From these four options, what is the least bad method of using JavaScript to implement a link to a webpage?Barry Adams, Independent SEO Consultant @Polemic Digital

7. Cereals Aplenty, an online store, has a “create your own” cereal portion of their site, located in the /custom-cereals directory. They’ve decided it’s no longer a profitable endeavor, and want to close up the feature for the general public but keep it available for their current customers. Their goal is to get it taken out of search engines so that eventually only people with the direct links will be able to access that area of the site. What should they do to achieve this goal after they remove /custom-cereals from the navigation?Jenny Halasz, President @JLH Marketing

Block /custom-cereals in robots.txt

Add a meta robots=”noindex” to all URLs in /custom-cereals

Redirect all /custom-cereals pages to /customized-cereals with 301 redirects and block /customized-cereals in robots.txt

First two answers

8. Which statement is true?Omi Sido, Senior Technical SEO @Canon Europe

Crawl depth and page depth are the same things

Pages with more links to them are crawled more frequently

Google has no issues finding orphan pages

Duplicate content can't really hurt your crawl budget

9. What kind of information can you find in your log files?Julie Quintard, Marketing Manager North America @OnCrawl

The date and time of the request and the query path

The name of the IP address owner

Your sitemap

10. The correct way to implement Local Business schema is:Greg Gifford, VP of Search @SearchLab

On every page of your site

On your home page and your contact page

On site pages only, not on blog posts

On one page only

11. You have launched a new section on your site and in your logs you see Googlebot crawling the new pages. How do you confirm that it is the true Googlebot?Eli Schwartz, Growth Advisor

Confirm that the IP address matches a known Googlebot IP range

Check the location of the Googlebot IP address to ensure it matches a Mountain View California location

If it says Googlebot, it is Googlebot

If it is a Googlebot smartphone device, it is Googlebot

12. What is not a real search engine bot?Alexis Sanders, SEO @Merkle

ExaBot

Applebot

Slurp

Yandexbot

Baidubot

Duckduckbot

a_archiver

acebot

facebookexternalhit

13. It is not important to crawl my website with a software because I already know its structure.Adeline Lecellier, SEO Strategist @OnCrawl

True

False

14. What is the UULE parameter for in the google query string?Miguel Pascual, Founder @Interdigital.es

UULE = Universal Unencoded Location Emulator

UULE = Variable for personalization of results according user preferences

UULE = Canonical name of a location coded in base64

UULE= A random string to laugh at the SEO's

15. Which of the following are all good sources of data to use for SEO?Rebecca Berbel, Content Manager @OnCrawl

Log files, crawl results, indexing rates, exchange rates

Crawl results, keyword performance, conversion rates, revenue

Traffic sources, employee age distribution, page speed, SERP layouts

SERP layouts, competitor websites, number of browser tabs, Google trends

16. What is crawl budget?Adeline Lecellier, SEO Strategist @OnCrawl

Your budget allocated to SEA every year

Your number of indexed pages

The amount of crawl time that Google allocates to your website

The cost of your OnCrawl subscription

17. With Mobile-First Indexing rolling out to all sites:Cindy Krum, Founder @Mobile Moxie

All sites will rank the same in desktop as they do in mobile

All sites that don’t work in mobile will fall out of the index completely

Google will index meta data, links & everything else from the mobile rendering of a page for all sites

Anything that is in JavaScript will be missed by Google

18. Orphan pages are:Mickael Serantes, Technical SEO Strategist @OnCrawl

Pages that declare a different URL as their canonical

Pages that don't have any incoming links from other pages on your site

19. Which SEO trends can be predicted?Rebecca Berbel, Content Manager @OnCrawl

Organic traffic volumes

Organic impressions

First two answers

Predicting search behavior reliably is not possible

20. What does CheiRank help you identify?Kevin Indig, VP SEO & Content @G2

Overly communicative nodes. In a nutshell, CheiRank tells you which pages have way more outgoing links than others.

Redirect chains & loops

It indicates the quality of the links on your page

Your load time issues

21. How does keyword cannibalization harm your site?Rebecca Berbel, Content Manager @OnCrawl

It prevents some pages from ranking, making your site less visible

It brings in less traffic from multiple pages than if a single one was ranked

It usually leads to a manual action or a penalty from Google

It is essentially duplicate content and causes the same type of problems

22. What is an SEO visit?Adeline Lecellier, SEO Strategist @OnCrawl

A new visit on your website

A user which visits your site from search engines

A user which visits your site thanks to backlink

The average number of users on your website per month

23. Is it possible to monitor hits from other search engines than Google in your log files? (Bing, Yahoo, Apple...)Mickael Serantes, Technical SEO Strategist @OnCrawl

Yes

24. What purpose does Schema.org serve on a website?Rebecca Berbel, Content Manager @OnCrawl

Make it easier to earn SERP features

Add information to the Knowledge Graph

Help Google to confirm E-A-T

All of the above

25. How can you calculate the indexing ratio of a site?Murat Yatagan, VP of Growth @Brainly murat

(Total amount of URLs indexed/Total amount of submitted URLs)*100

(Total amount of submitted URLs/Total amount of URLs indexed/)*100

Total amount of submitted URLs - Total amount of indexed URLs

26. Google and Bing are now leveraging BERT which, in their words, has dramatically improved the quality of their search results. What is BERT's primary contribution?Hamlet Batista, CEO @RankSense

BERT models can consider the full context of each word in a query by looking at the words that come before and after it. This helps better understand the intent behind search queries.

BERT models can consider the full context of each word in a sentence by looking at the words that come before and after it. This helps better understand the quality of the content.

BERT models can consider the full context of each word in a sentence by looking at the words that come before and after it. This helps better understand the popularity of the content.

27. When Google calculates Cumulative Layout Shift (CLS) it takes the scores for all animation frames on the page and adds them together to create a single Layout Shift Score. How does it work out the Layout Shift Scores?Dan Taylor, Lead Technical SEO Consultant @SALT Agency

Impact Fraction / Distance Fraction

Viewport Size x Impact Region

Impact Fraction x Distance Fraction

28. Which one of these TLDs (Top Level Domains) is NOT one where you can buy a domain and use for your website?Bill Hartzer, Technical SEO Consultant

.BLOG (i.e. www.oncrawl.blog)

.ROCKS (i.e. www.oncrawl.rocks)

.FUN (i.e., www.oncrawl.fun)

.COUPON (i.e., www.oncrawl.coupon)

29. "What does a 418 server response mean?"Chris Green, Head of Marketing Innovation @FootPrint Digital

I am the walrus

I'm a teapot

My name is Dolly

Matt Cutts is my Father

30. What causes Cumulative Layout Shift?Emma Labrador, CMO @OnCrawl

Images without dimensions

Dynamically injected content (DIC)

Ad embeds and iframes without dimensions

The 3 of them

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