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Google Search Console, formerly Google Webmaster Tools, is a free online tool by Google that helps you track your website’s presence in Google’s search results and in Google Discover. For technical SEO, it is a definitive source of information. For smaller sites, manual work with the Search Console can even replace certain technical SEO tools.
The Search Console reports on the number of times a page from the website appeared in the search results and the number of times a page in the search results was clicked. For each Google query your site appears in the results for, you can see the average position of your site, which helps you identify the most profitable keywords on your site.
It can be less helpful for long-tail queries, though: queries with few searches or few clicks may contain identifying information; for compliance reasons, these queries can not be inspected in the Search Console.
It also provides access to technical SEO information on individual pages of the website, such as the canonical URL chosen by Google, the dates of the last crawl, the type of Googlebot that explored the page, as well as data on mobile friendliness and on search result enhancements based on Schema.org markup.
Google Search Console is also the official source of information when it comes to a website’s performance in Google Search. For example, it is the only place where you can find the official number of pages of a website in Google’s index. It is also the only place where you can find a list of manual penalties Google has raised against the site, as well as lists of warnings, crawl issues, or compliance issues.
It contains a variety of tools to optimize and to understand the indexing of your site:
Revamped in 2018, certain tools and reports still exist in only legacy versions:
Taken together, this makes Google Search Console a necessary tool for technical SEOs trying to manage or understand their own website’s performance on Google.
How to use Google Search Console for technical SEO
Use the power of a technical SEO platform and integrate data from Google Search Console into your technical SEO analyses.Discover OnCrawl's Google Search Console integration