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Sites like carwow find themselves up against big review sites in their own vertical. Like many other niches, the automotive vertical is an extremely competitive sector, dominated by a few leaders who take a very old-school approach to advertising, marketing, and web presence.
Thanks to a winning SEO strategy focusing on managing duplicate content, improving site structure, and analyzing Googlebot behavior, carwow grew as a business.
+70% organic traffic
+68% YoY qualified inbound leads
86% visibility in search for improved pages
carwow is a new car buying comparison site that helps consumers by allowing them to compare the best offers from local and national dealers. Buyers get the car they want, from the dealer they like best, at a price that’s right for them.
Classifieds (New car directory)
Use OnCrawl to measure website performance and Googlebot behavior in order to meet business goals through short-term projects like addressing mobile user needs, as well as long-term strategy, focusing on reducing interference from duplicate content and improving on-site conversions.
Discover a winning SEO strategy for improving the business performance of a competitive website prone to structural and duplicate content challenges.