How to handle a site redesign along with technical optimizations

Opirata is a company that has been online since 2005. Between 2009 and 2015, Opirata was the leading site in Spain for the sale of optical storage devices, and maintained a year-over-year growth of 20%.

  • Industry: Ecommerce
  • Founded: 2013
  • Number of URLs: 350 000

Download the case study to learn how Opirata obtained the following results:

  • 41% increase in conversion rate
  • 250% increase in ecommerce revenue
  • 20% increase in keyword rank

Discover how OnCrawl helped an ecommerce site obtenir concrete SEO results

To recover from a massive loss following an algorithm update, Opirata launched a large-scale site redesign. From site structure to URL structure, from on-page SEO to server upgrades, follow the key steps of this redesign.

See how Opirata gained an advantage using OnCrawl’s crawler and log analyzer to understand the old site’s pitfalls, to validate SEO hypotheses, and to track progress as Google took the changes into account.

The case study

Have you experienced a drop in traffic and visibility following a Google algorithm update? Learn more about the projects Opirata used to recover:

  • About Opirata
  • About Álex Rodríguez Ruibal
  • Background events
  • Preparing for the change to a responsive design
  • Initial optimizations after switching to a responsive design
  • Log monitoring and technical optimizations
  • Results
  • About OnCrawl

This case study adds further detail to this summary available in Spanish.

Download the success story