Opirata is a company that has been online since 2005. Between 2009 and 2015, Opirata was the leading site in Spain for the sale of optical storage devices, and maintained a year-over-year growth of 20%.
+41% increase in conversion rate
+250% increase in ecommerce revenue
6x increase in visibility
Opirata is a company that has been online since 2005. Between 2009 and 2015, Opirata was the leading site in Spain for the sale of optical storage devices, and maintained a year-over-year growth of 20%.
Ecommerce
2003
To recover from a massive loss following an algorithm update, Opirata launched a large-scale site redesign. From site structure to URL structure, from on-page SEO to server upgrades, follow the key steps of this redesign.
See how Opirata gained an advantage using OnCrawl’s crawler and log analyzer to understand the old site’s pitfalls, to validate SEO hypotheses, and to track progress as Google took the changes into account.
Have you experienced a drop in traffic and visibility following a Google algorithm update? Learn more about the projects Opirata used to recover:
This case study adds further detail to this summary available in Spanish.
