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Analytics data and Technical SEO

Combine your website analytics data and crawl data in Oncrawl to understand how SEO, SMO and user behavior impact your organic traffic.

Uncover the links between technical SEO metrics and traffic acquisition on your website

Show the impact of technical SEO on organic traffic

Analyze how usage metrics impact the quality of SEO traffic. Measure the weight of on-page SEO factors on organic traffic and rankings. Track the characteristics of your most active pages and uncover orphan pages and understand if they generate visits.

Track the influence of traffic from social networks

Analyze how usage metrics impact the quality of SMO traffic. Understand the influence of on-page SEO factors like social tags on your shares and SMO traffic by groups of pages.
Highlight the characteristics of your most active SMO pages and highlight SMO visits generated by active orphan pages.

Understand the impact of technical SEO metrics on user behavior

Gain clear insights about how on-site SEO factors impact user experience. Determine which compromising performances are penalizing your organic traffic.

Native connectors in Oncrawl for analytics data


Google Analytics is an audience analytics solution provided by Google since 2005. GA4, the version available since 2023, helps its users to qualitatively and quantitatively monitor all sources of web traffic. GA4 uses a tag providing for each page reports and defined but also custom dashboards. Traffic source, social media, signups, devices, time on-site as well as search engine optimization are part of the many metrics natively available.


One of the world’s major players in digital intelligence since 1996, AT Internet became Piano in 2021. Piano helps companies measure their audience and optimize their digital performance across all channels. Piano’s expertise extends from collecting raw data to processing it in real time and delivering it for analysis and the sharing of insights. Applications in the Piano Analytics Suite provide reliable, contextualized and actionable information. Scalable and completely modular, Piano’s offering adapts to businesses in all industries: e-commerce, media, finance/banking, corporate and institutions. The power of the Piano Analytics Suite and the quality of its services (consulting, training and support) are recognised worldwide. Piano’s analytics solution is used on more than 20,000 sites and applications around the world, across all industries.

Adobe Analytics

Adobe Analytics (previously Omniture) is part of the Adobe suite and provides insights on user behavior by tracking visits to pages on a website. A popular analytics solution, the excellence of Adobe Analytics as a Leader in customer analytics was recognized in the Forrester Wave™: Customer Analytics Solutions, Q2 2018. In Forrester’s analysis, Adobe received the highest score possible in 20 criteria, including action and usability.

Adobe Analytics leverages machine learning, custom data analysis, broad data collection abilities, and advanced site segmentation to analyze behavior on your website. It shares capacities for advanced and custom analysis with Oncrawl. This makes the combination of Oncrawl and Adobe Analytics an ideal solution for companies who adapt their SEO monitoring and auditing to the specific needs of their site and their business opportunities.