Combine your GA4 data and crawl data to understand how SEO, SMO and user’s behavior impact your organic traffic.
Analyze how usage metrics impact the quality of SEO traffic. Measure the weight of on-page SEO factors on organic traffic and rankings. Track the characteristics of your most active pages and uncover orphan pages and understand if they generate visits.
Analyze how usage metrics impact the quality of SMO traffic. Understand the influence of on-page SEO factors like social tags on your shares and SMO traffic by groups of pages.
Highlight the characteristics of your most active SMO pages and highlight SMO visits generated by active orphan pages.
Gain clear insights about how on-site SEO factors impact user experience. Determine which compromising performances are penalizing your organic traffic.
Google Analytics is an audience analytics solution provided by Google since 2005. GA4, the version available since 2023, helps its users to qualitatively and quantitatively monitor all sources of web traffic. GA4 uses a tag providing for each page reports and defined but also custom dashboards. Traffic source, social media, signups, devices, time on-site as well as search engine optimization are part of the many metrics natively available.
