Learn how log files, as a single source of truth for website traffic, can provide easy answers to tough SEO questions.
This ebook will walk you through four different ways to use log files for SEO:
For each of these cases, we’ll look at what’s inside a log file, how to transform that data into actionable insights for SEO, and why you might want to look at log data rather than another source.
Much of the information in this ebook was provided or extended by members of the SEO community who use log files in their daily jobs.
As a Technical SEO Manager, Allison works on auditing websites and providing actionable insights to clients to improve both user and search engine crawler experience. Throughout her career in SEO, she has worked with small, mid, and enterprise-level organizations across the technology, financial, legal, healthcare, education, and insurance industries.
Allison attended the University of Mississippi (Ole Miss) where she studied Integrated Marketing Communications and Business Administration. Outside of work, you can find her running by the lake in Chicago, catching a Cubs baseball game, or relaxing by the pool.
Detlef writes a column for Search Engine Land entitled “SEO for Developers.” Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef has a strong understanding of Technical SEO and a passion for Web programming. As a noted technology moderator at the SMX conference series, Detlef will continue to promote SEO excellence combined with marketing-programmer features and webmaster tips.
Lily provides strategic leadership for Path Interactive’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.
Niki has been doing SEO for 10 years. Freelancing and working at the agency level has exposed Niki to a variety of clients across many verticals. Niki is one of those “weird” SEO’s who enjoys both technical and local SEO. Niki also enjoys sharing her SEO knowledge and can be found speaking at local meetups or conferences.
Robin is a marketing strategist with a background in SEO and web analytics. He holds a Master of Science Degree in System Engineering and Computer Science. After graduating, his interest shifted towards web development with web design, then to SEO, web analytics, and the complexity of digital marketing. Following multiple years as part of an agency, he moved in-house in 2016, working with “one of the most iconic Canadian brands — MEC”. He’s now been with Electronic Arts since 2018, drawn by their ambitious vision and their alignment with his passion for sports and technology.
