4 use cases to leverage SEO log analysis

January 9, 2020 - 0  min reading time - by Rebecca Berbel
Accueil > Ebooks > 4 use cases to leverage SEO log analysis

Easy answers to your complex SEO questions with log analysis

How can you use log files, the only complete and reliable record of website traffic, to answer complex SEO questions? Your log files can be used in many different ways for SEO, but we focused with our contributors on 4 of them:

  • Monitor site performance
  • Manage crawl budget
  • Confirm Google’s stated behavior
  • Provide additional information to an analytics solution

For each of these cases, we’ll take a closer look at what you can find in a log file, how to transform this data into actionable insights for SEO, and why use server logs instead of other sources.

Methods and tools to fly on your own

Once you understand how the process works, and what type of analyses might serve you best, we’ll step back and look at the tools that take care of the process for you. By the end, you’ll be armed with everything you need to choose the right log analysis tool for your purposes.

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    They contributed to this ebook

    Allison Hahn

    As a Technical SEO Manager, Allison works on website audits and provides actionable insights to clients.

    Detlef Johnson

    Detlef has over 20 years of experience and a great depth of knowledge in the field of technical SEO. He is also passionate about web programming.

    Niki Mosier

    Niki has been working in SEO for 10 years. As a freelance and agency consultant, Niki has acquired experience with divers clients in many different industries.

    Lily Ray

    Lily provides strategic leadership to the SEO client programs at Path Interactive. She loves solving technical SEO mysteries.

    Robin Rozhon

    Robin is a marketing strategist with experience in SEO and web analytics. He is interested in web analytics and digital marketing.

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