How a single source of truth can provide answers to tough SEO and AI search questions
Google gives you search metrics, but they don’t tell you everything. Most AI search platforms report little or nothing. So where can you look for answers to your questions?
Your server logs. They’re the one place you can see what bots actually do on your site.
This e-book shows you what to pull from your logs, how to turn it into something you can act on, and why log files prove to be such a reliable source.
What’s inside…four use cases
- Monitoring site performance: Catch intermittent server errors and the empty pages that still return a 200, before they cost you traffic.
- Crawl budget distribution: See where search engines and AI systems actually spend their visits, page group by page group, and the four levers that move it.
- Verifying AI bot behavior: Check whether GPTBot is really GPTBot, tell training crawlers from user fetchers, and measure your real AI search click-through rate.
- Supplementing analytics: Fill the gaps that ad blockers and consent leave in your analytics and settle it when two sources disagree.
This e-book includes insights from the following SEO experts:
- Detlef Johnson, Technologist at Loud Interactive
- Lily Ray, Founder at Algorythmic, VP SEO and AI Search at Amsive
- Allison Ritchie, Associate Director, SEO at Seer Interactive
- Robin Rozhon, Senior Marketing Manager, Content Strategy at EA SPORTS FC
- Jérôme Salomon, Product Lead at Oncrawl