Easy answers to your complex SEO questions with log analysis
How can you use log files, the only complete and reliable record of website traffic, to answer complex SEO questions? Your log files can be used in many different ways for SEO, but we focused with our contributors on 4 of them:
- Monitor site performance
- Manage crawl budget
- Confirm Google’s stated behavior
- Provide additional information to an analytics solution
For each of these cases, we’ll take a closer look at what you can find in a log file, how to transform this data into actionable insights for SEO, and why use server logs instead of other sources.
Methods and tools to fly on your own
Once you understand how the process works, and what type of analyses might serve you best, we’ll step back and look at the tools that take care of the process for you. By the end, you’ll be armed with everything you need to choose the right log analysis tool for your purposes.