OnCrawl Ambassador Board

A board of world-known SEO specialists sharing OnCrawl’s values

Our ambassador board is composed of senior search specialists who are daily using OnCrawl and that share our value and vision. They have been selected to work closely with OnCrawl to suggest new features, share knowledge, and spread the word about our solutions.

The ambassador members have been specifically chosen to reflect the SEOs’ community. Based in different locations, they also have different backgrounds and work environments.


Bill Hartzer – United States

Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Bill Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations. Bill is a frequent speaker and expert discussion panel participant at various search engine marketing and internet marketing conferences and events such as the SMX and the PubCon conferences. Bill writes frequently for Practical eCommerce magazine, Rocks Digital, and is regularly published in many other online publications. He maintains a blog on his website, and is the co-founder of the Dallas/Fort Worth Search Engine Marketing Association.

Read his interview

Fernando Muñoz – Spain

Fernando is the co-founder and SEO Manager at Grupo Raíz. SEO Auditor & consultant, search engine optimization specialist, high experimented in Marketing Online. Investor (safecont, qashops, OPTI, farmacia.bio), SEMPO member and Señor Muñoz founder, he is a regular speaker in the most important Spanish events about SEO or Marketing Online. He is also a former master class professor for Pompeu Fabra University, MIB and KSchool SEO courses.

Read his interview

Omi Sido – United Kingdom

Omi is a seasoned international speaker and is known in the industry for his humour and ability to deliver actionable insights that audiences can immediately start using. From SEO consulting with some of the world’s largest telecommunications and travel companies to managing in-house SEO at HostelWorld and Daily Mail, Omi loves diving into complex data and finding the bright spots. Currently, Omi is a Senior Technical SEO at Canon Europe.

Read his interview

Pep Pujadó Mateo – Spain

Pep is passionate about digital strategy, technology and especially SEO. Pep has more than 20 years of experience in high traffic volume and real time sites. He is a media specialist who has worked at Lavanguardia.com and Mundodeportivo.com as Head of audience and SEO. He has also worked for large e-commerce stores and provided training in digital strategy and SEO at the Universidad Blanquerna and Alicante, also for digital transformation programs for companies through the regional government. He is a person who moves very well in challenging projects with highly competitive markets. Pep is currently part of the OnCrawl team as a Sales Partner for the Spanish market.

Serbay Arda Ayzit – Turkey

Serbay Arda Ayzit has a B.A in Business Administration and an MBA in Marketing Communications Management. With his passion for the internet and his expertise in marketing, he was among the first 20 to become an AdWords certified professional and a top contributor to Google AdWords official forum. He started his career in 2007 and managed digital marketing activities on the brand side for two years. After that between 2009 – 2018, Serbay was the head of SEO for one of the first SEM agencies in Turkey, where he has consulted 2OO+ clients, e.g., Turkish Airlines, Samsung, Dominos, and Allianz, Loreal, Ebay Turkey, etc.. In 2014, he launched a content marketing company, Contentus, which creates content for brands like Mini, BMW, Jaguar. Now he is working as Managing Director at Optdcom (Digital marketing agency) and creating overall digital marketing strategies for brands like Carrefour, Pladis group (Owns Godiva, Mc Vities, Ulker) and many more.


Miguel Pascual – Spain

Kico founded the digital agency INTERDIGITAL.es 20 years ago in Barcelona, when the internet revolution had not exploded yet in Spain. He merges his technical studies with the marketing knowledge he acquired since then, creating a multidisciplinar profile that can understand the intricacies of marketing and its technical needs. He created the most influential SEO event in Spain, known as ClinicSEO, that is celebrated monthly and gathers the highest renown professionals in the country.  


Murat Yatağan – Poland

Murat Yatağan is an SEO Consultant with more than 9 years of expertise on SEO and UX, of which 5 years derives from his Senior Product Analyst role at Google Search Quality Team (aka. Trust & Safety) in Ireland. During his consultancy career he built expertise on technical SEO, high quality content creation strategy, outreach and international SEO throughout managing 65+ clients globally from various business verticals.

Currently, he works at Brainly as VP of Growth in Poland. Before joining to Brainly, he worked at Global Savings Group as a Senior SEO Manager with a specific focus on technical SEO and offsite quality between 2017 and 2018 in Germany.

He is a member of Advisory Board at a San Francisco based startup Indisera focusing on growth strategies and technical consultancy. He has been a Judge for UK Search Awards, MENA Search Awards and European Search Awards since 2016, and he also became a Judge for US Search Awards in 2018. He’s a regular speaker of industry events, podcasts and meet-ups. As an active member of the SEO community, he is authoring on organic search and digital marketing. Plus, he offers in-company SEO trainings and occasionally gives lectures on SEO at universities.

He holds M.Sc. Engineering Management and B.Sc. Computer Engineering degrees.