OnCrawl Ambassador Board

A board of world-known SEO specialists sharing OnCrawl’s values

Our ambassador board is composed of senior search specialists who are daily using OnCrawl and that share our value and vision. They have been selected to work closely with OnCrawl to suggest new features, share knowledge, and spread the word about our solutions.

The ambassador members have been specifically chosen to reflect the SEOs’ community. Based in different locations, they also have different backgrounds and work environments.


Bill Hartzer – United States

Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Bill Hartzer is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations. Bill is a frequent speaker and expert discussion panel participant at various search engine marketing and internet marketing conferences and events such as the SMX and the PubCon conferences. Bill writes frequently for Practical eCommerce magazine, Rocks Digital, and is regularly published in many other online publications. He maintains a blog on his website, and is the co-founder of the Dallas/Fort Worth Search Engine Marketing Association.

Read his interview

Fernando Muñoz – Spain

Fernando is the co-founder and SEO Manager at Grupo Raíz. SEO Auditor & consultant, search engine optimization specialist, high experimented in Marketing Online. Investor (safecont, qashops, OPTI, farmacia.bio), SEMPO member and Señor Muñoz founder, he is a regular speaker in the most important Spanish events about SEO or Marketing Online. He is also a former master class professor for Pompeu Fabra University, MIB and KSchool SEO courses.

Read his interview

Andy Drinkwater – United Kingdom

Andy has been helping companies with their online marketing and growth efforts for 18 years. This has spanned a wide range of clients from multi-billion dollar multi-nationals through to SME’s and smaller local businesses.
His SEO services focus on revenue growth through a range of content driven strategies – this is both profitable and scalable for all of his clients. This is tied in with link acquisition and a focus on visitor retention.
He is constantly at the cutting edge of all Google updates, so if there is a change, it is always actioned quickly.

Read his interview

Pep Pujadó Mateo – Spain

Pep is passionate about digital strategy, technology and especially SEO. Pep has more than 20 years of experience in high traffic volume and real time sites. He is a media specialist who has worked at Lavanguardia.com and Mundodeportivo.com as Head of audience and SEO. He has also worked for large e-commerce stores and provided training in digital strategy and SEO at the Universidad Blanquerna and Alicante, also for digital transformation programs for companies through the regional government. He is a person who moves very well in challenging projects with highly competitive markets. Pep is currently part of the OnCrawl team as a Sales Partner for the Spanish market.

Omi Sido – United Kingdom

Omi is a seasoned international speaker and is known in the industry for his humour and ability to deliver actionable insights that audiences can immediately start using. From SEO consulting with some of the world’s largest telecommunications and travel companies to managing in-house SEO at HostelWorld and Daily Mail, Omi loves diving into complex data and finding the bright spots. Currently, Omi is a Senior Technical SEO at Canon Europe.

Read his interview


Miguel Pascual – Spain

Kico founded the digital agency INTERDIGITAL.es 20 years ago in Barcelona, when the internet revolution had not exploded yet in Spain. He merges his technical studies with the marketing knowledge he acquired since then, creating a multidisciplinar profile that can understand the intricacies of marketing and its technical needs. He created the most influential SEO event in Spain, known as ClinicSEO, that is celebrated monthly and gathers the highest renown professionals in the country.  

Serbay Arda Ayzit – Turkey

Serbay Arda Ayzit has a B.A in Business Administration and an MBA in Marketing Communications Management. With his passion for the internet and his expertise in marketing, he was among the first 20 to become an AdWords certified professional and a top contributor to Google AdWords official forum. He started his career in 2007 and managed digital marketing activities on the brand side for two years. After that between 2009 – 2018, Serbay was the head of SEO for one of the first SEM agencies in Turkey, where he has consulted 2OO+ clients, e.g., Turkish Airlines, Samsung, Dominos, and Allianz, Loreal, Ebay Turkey, etc.. In 2014, he launched a content marketing company, Contentus, which creates content for brands like Mini, BMW, Jaguar. Now he is working as Managing Director at Optdcom (Digital marketing agency) and creating overall digital marketing strategies for brands like Carrefour, Pladis group (Owns Godiva, Mc Vities, Ulker) and many more.