SEO Impact Report

Combine crawl and log files to identify positive and negative SEO factors behind indexation and crawl frequency. Optimize crawl budget and crawl rate.

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Uncover your website’s big picture

The SEO Impact Report helps you uncover the Google blackbox and gives you access to a clear overview of your page structure and a proportion of each type of pages. We let you measure the gap between what OnCrawl has found and what Google is really crawling and how often. Detect orphan pages and highlight the impact of crawl frequency on SEO visits.

oncrawl summary

Understand the influence of architecture on Google’s crawl

OnCrawl helps you better understand your website’s structure and get points of SEO improvements. We know how groups of pages in the structure are distributed by page depth and how internal popularity is spreading regarding depth. Quickly highlight the impact of depth on crawl frequency, active and inactive pages.


Monitor the impact of content quality on Google’s crawl

OnCrawl lets you check your main tags by groups of pages and know which ones are unique, duplicated or not set. We help you see how your main tags evaluation is impacting your Google crawl frequency and ratio. Understand the correlation between duplication ratio and crawl frequency. Analyze how your word count distribution impacts the way Google is crawling your pages.


Monitor the weight of performance on Google’s crawl

OnCrawl tracks your load time and weight distribution performance by group. We help you determine the influence of load time on the ratio and frequency of crawled pages. Compare status codes and changing ones by groups of pages between what OnCrawl and Google returned. Check frequency of Google’s hits distributed by status codes.


Key metrics


Pages in structure


SEO visits by group


Orphan pages


SEO visits from orphan pages


Crawl frequency by group


SEO visits vs bots hits


Changing status codes


Crawl frequency by depth


Average Inrank by SEO visits


Crawled pages by inlinks


Word count by SEO visits


Crawl frequency by duplicate content evaluation


Average SEO bounce rate by load time evaluation


Uncrawled pages by SEO tags evaluation


Status codes encountered by Google


Unique pages crawled by Google by group

Built-in features

Ease your SEO efforts with user-friendly features

  • Comparisons

Run unlimited combined analysis between logs and crawl data

  • Segmentation

Define sets and groups of pages to better target SEO analysis

  • Data Explorer

Create or use filters to dig further into your SEO analysis

  • Data scraping 

Scrape any type of data to build custom reports

  • Exports

Download data and graphs as CSV, PNG or PDF

  • URL-level detail

Focus on a specific URL and its performance

Cross-data Reports

Power-up your SEO analysis with third-party integrations

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Google Analytics

Analyze where your traffic is going and how users behave on your website

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Manage backlinks activity and their impact on SEO performance

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AT Internet

Control your tagging plan and analyze organic traffic

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Adobe Analytics

Understand how on-page and technical SEO affect organic traffic performances from search engines

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Google Search Console

Monitor indexation rate and influence of SEO factors on positions

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See how to use our SEO Impact Report for specific improvements


Orphan pages

I need to spot orphan pages and understand how to deal with them

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Google’s crawl budget

I need to manage my crawl budget to drive Google’s bot to the right pages

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SEO traffic

I need to understand my organic traffic and learn which usage metrics matter for my SEO

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Website performance

I need to improve my payload quality regarding bots and users

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Give a go to OnCrawl with a 14-day free trial

Discover our pricing options and pick the plan that best suits your SEO needs

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