How Prisjakt improved user experience thanks to a better internal linking structure

Data-driven internal linking optimization

Improving user experience through internal linking

Prisjakt, also known as PriceSpy, is on a mission to guide consumers to the right product at the right price.

With over 4.6 million product pages, they needed to define which product pages they wanted to highlight with their internal linking strategy so as to improve their customers’ user experience.

In order to do so, they relied on Oncrawl to do an in-depth internal linking analysis. Oncrawl helped Prisjakt improve the average inlinks per product page by 33%.