Oncrawl helps your e-commerce site drive organic traffic to the right pages

The Inrank flow helps you visualize the internal PageRank within your e-commerce site and understand how popular your pages are. Understand which groups of pages are driving popularity to PLPs or sub-categories of PLPs in order to better promote them to search engines.

Use the most powerful real-time segmentation on the market to view how product pages perform in comparison to other page templates on your website. Identify trends and issues specific to product pages and spot product page anomalies easily across hundreds of technical SEO metrics. 

Is there a correlation between page depth and how well your pages are ranking? Google often thinks so! Examine the trend for product pages to confirm that the first levels of your site gain more organic attention, then ensure that the PLPs you need to see at the top of the SERPs are as close to the home page as they need to be. 

By looking at correlations with actual SEO traffic, confirm that Inrank is a key way to know if your linking strategy is capable of promoting the right pages, and whether Google has understood the relative importance of your money pages with the highest Inrank.

Are your PLPs being promoted the way you want them to be? Use the internal analysis by page group to rethink your linking strategy and redistribute link flow to your priority PLP pages. 

Once you’ve identified and optimized different elements of your internal linking structure, capitalize on the crawl-over-crawl functionality to monitor the improvements made.