How Prisjakt improved user experience thanks to a better internal linking structure

June 20, 2023 - 0  min reading time - by Mustafa Elnagar
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+33% internal linking to product pages
2x increase in trending products' traffic
2x increase in trending products' conversion rate

Data-driven internal linking optimization

Improving user experience through internal linking

Prisjakt, also known as PriceSpy, is on a mission to guide consumers to the right product at the right price.

With over 4.6 million product pages, they needed to define which product pages they wanted to highlight with their internal linking strategy so as to improve their customers’ user experience.

In order to do so, they relied on Oncrawl to do an in-depth internal linking analysis. Oncrawl helped Prisjakt improve the average inlinks per product page by 33%.

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    Mustafa Elnagar
    " Oncrawl is an all-in-one tech SEO tool that offers comprehensive insights into crawlability, indexation, and overall website performance. By integrating with Google Analytics and Google Search Console APIs, every crawl provides detailed information about these crucial factors. Additionally, Oncrawl is my go-to tool for analyzing internal linking, enabling the identification of potential linking opportunities across millions of products at "
    Mustafa Elnagar Technical SEO Specialist

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