New, trending or archived, your content’s technical SEO is key to its visibility on search engines.
Collect data regarding which pages are archives or archivable based on publication or modification date. Ensure that your analyses contain all of the pertinent information by including any additional information available on your URLs, including:
Segment your website based on date or archival status in order to examine any technical SEO metric or performance metric through an archive-oriented lens. Reveal concrete differences in how older pages perform, both organically and in terms of their technical characteristics. Determine how “old” is “too old” by exploring page age when traffic and performance begin to decline.
Look at indexing and accessibility to Google’s bots (crawlability) by site section to compare current articles to archive pages. Understand whether your archives are viewable, viewed, or hidden from search engines.
Understand archive performance by exploring correlations between technical metrics about archive structure, such as page depth, and search indicators like rank and indexing rates.
Compare sections of your site based on their average number of visitors or the percentage of pages driving organic traffic, in order to drive insights regarding the value of maintaining search-friendly archives over time.
Use site structure to promote the right pages and site sections in order to boost organic visibility and improve how your pages rank.
Spot missing or thin profiles, track Schema on author pages, and establish whether top authors are also the authors whose contributions bring in the most organic traffic.
See your website the way Google does through a complete crawl.
Use log analysis to understand where and when Google is aware of new publications on your site.
Understand the role page experience, page speed, and JavaScript play in how your publication’s pages are rendered and explored.