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Get every article listed in search engines as soon as it's published

New, trending or archived, your content’s visibility is key to your success as an online publisher.

What is SEO for online media?

SEO for online media focuses on strategies that address common issues seen by online magazines, news sites, and other publications. Because visibility is driven by website content, many of these strategies are centered around improving content availability and performance.

For example, internal linking schemes, which determine the page “importance” your site signals to search engines, are key; they include audits of link equity flow, click depth, link counts, and even external backlinks from other sites. Publishers working on SEO also ask questions regarding whether a page is accessible to search engines: Can it be found and rendered by search engines? Does it correctly signal its pertinence through keywords, accuracy, depth, structure, and machine-readable markup?

Understand your content's SEO lifecycle

Track Googlebot through server logs to understand when new articles are first discovered
View your pages by publication date to spot issues due to page depth, linking, or even page speed that can reduce the useful lifespan of your content
Monitor changes in SERP position and organic traffic as content ages

Spot and address duplicate content

Easily find duplicate tags across your site
Spot duplicate content and make sure appropriate measures are in place to signal the authoritative version
Discover thin articles that may appear too similar to search engines

Promote related articles to reinforce semantic understanding

Track internal linking between subject types to reinforce search engine’s ability to understand related content
Use site structure to promote trending subjects or long-form content
Monitor the correct use of Schema.org entity markup to reinforce search engine understanding

Ensure that content can be found and read by search engines' indexing bots

Identify indexable and non-indexable articles
Discover orphaned articles
Build automated processes to identify and request indexing for new content

How can a technical SEO platform help your online publication?

Get stakeholder buy-ins on SEO projects

Present the right data to demonstrate the value of your projects and get stakeholder and participant buy-ins

Automation to increase revenues with SEO

Include business data in SEO analyses to take into account and optimize for increased revenue

Monitor Googlebot

To better understand crawl and index issues, predict site performance, offer the right technical elements to Google based on behavior

What do you need to improve your SEO as an online publisher?

Technial SEO Crawler

Program regular check-ups and check your website’s performance on all major technical SEO fronts. Easily compare two crawls to visualize the difference in key metrics.

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Technical SEO Log Analyzer

Ensure that your SEO log analysis is compliant with GDPR and CCPA requirements. With secure storage and transfer, data protection issues won’t get in the way of understanding search engine bots on your site.

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" We choose to invest in Oncrawl because we wanted to get ahead of some of the issues that could disrupt Google's ability to crawl our site efficiently. As a large publication, we need to ensure that Google can crawl, render, and index our content just as quickly as we publish.
"

Dayne Richards SEO Analyst at Forbes

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