SEO for online media focuses on strategies that address common issues seen by online magazines, news sites, and other publications. Because visibility is driven by website content, many of these strategies are centered around improving content availability and performance.
For example, internal linking schemes, which determine the page “importance” your site signals to search engines, are key; they include audits of link equity flow, click depth, link counts, and even external backlinks from other sites. Publishers working on SEO also ask questions regarding whether a page is accessible to search engines: Can it be found and rendered by search engines? Does it correctly signal its pertinence through keywords, accuracy, depth, structure, and machine-readable markup?