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Using Oncrawl for news and media websites

On news websites, technical elements that affect the publisher’s ability to be recognized as a reliable news source by search engines, and to get articles indexed as soon as they are published, carry significant business weight.

The analyses that make a difference for publishers in an increasingly challenging context

Improve site structure and internal link equity

Valuing articles that draw organic traffic means balancing pagination, depth, and publication dates, and using site sections, topic tabs, and navigation to promote related articles and take advantage of trending topics. Oncrawl will help you find the right structure to promote older pages, track crawlability on new articles, understand whether internal linking influences Discover performance, and more.

Analyze author or topic performance

In the age of EEAT, post-HCU, and opaque Core Algorithm Updates, Oncrawl helps you leverage editorial insights on topics, journalists, and community reactions to find out what works best to rank in search engines and feeds, and what most reliably draws the audiences you’re targeting.

Explore how Oncrawl can help you build a Google Discover strategy

BILD, a leading publisher in the German market, uses Oncrawl data to better understand and focus their efforts on the metrics that really influence Google Discover. It can be difficult to understand how Discover works and what you should do to get your articles to appear in it. BILD demonstrates how to verify and fine-tune Google’s broad guidelines by auditing your site.

Learn how to find what really works in Discover

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