Auditing Google Discover with Oncrawl

July 2, 2024 - 0  min reading time - by Danielle Escaro
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Auditing Google Discover with Oncrawl

Expert insights into understanding and optimizing your site’s performance on Google Discover

Google Discover is somewhat of a black box: it can be difficult to understand how it works and what you should do to get your articles to appear in it. While Google provides certain guidelines, the only way to know what really works is to audit your site.

Skip the generic best practices and learn what and how to analyze and improve your performance through a hands-on data-driven approach.

In this e-book, we look at:

  • What Discover is and how it works.
  • Why you should audit a website’s performance in Google Discover.
  • How you can use Google Discover data in Oncrawl to understand how to rank and optimize.

This e-book serves as a complementary resource to the webinar BILD x Oncrawl: How to perform the perfect Google Discover audit, so feel free to also check out the replay.

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    They contributed to this e-book

    Vivienne Goizet

    Vivienne Goizet discovered SEO when she was studying Business Administration in Hamburg. For a couple of years she wandered around and tried as many SEO-disciplines as possible: niche SEO, landing page SEO, blog SEO, content SEO, e-commerce SEO, local SEO, Wix SEO, WordPress SEO – just to name a few. She looked at it first from a freelance then from an agency perspective only to get stuck with news SEO in the end from a publisher’s perspective first at IPPEN Digital and now at BILD. Fascinated by new Google traffic sources like Google News and Google Discover and the question how to optimize more than 300 articles every day, she is thriving for data-driven answers and new ways to solve issues on a daily basis. Apart from SEO, if you see her at a conference and you are not sure how to approach, ask her about travel. Anything from “What country did you last visit?” to “Which countries are on your travel-bucket-list?” and feel free to share your own travel stories.

    Jérôme Salomon

    Jérôme Salomon is a Senior Technical SEO at Oncrawl. Previously, he worked as an in-house SEO professional for a real estate company, where he honed his technical SEO expertise, particularly in the areas of SEO migrations and website redesign. Having been an integral part of Oncrawl's Customer Success team for over three years, Jérôme actively assists companies in executing technical audits for intricate and expansive website structures. His responsibilities include analyzing logs and crawl data as well as implementing SEO automation using Python. Additionally, Jérôme frequently engages as both a trainer and speaker, sharing his expertise on these subjects.

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