Real-life SEO Podcast 2022 Recap

January 3, 2023 - 3  min reading time - by Danielle Escaro
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Did you know that Oncrawl has a podcast?

Well, we do! Starting back in July 2022, we launched the Real-life SEO podcast as part of our project to share what SEO specialists do in their day-to-day work.

The SEO industry is vast and for those already working in the industry, those looking to find work in the industry, or for those looking to learn more about the types of jobs out there, there’s no better place to start than our podcast.

The job of an SEO can change considerably from in-house to agency or even from industry to industry. With each new episode, we take a look at the different niches and specializations and share with you a glimpse at a day in the life of an SEO specialist.

So far, we recorded seven episodes in 2022 and look forward to continuing in 2023. If you haven’t had the chance, check out the amazing guests with which we had the chance to speak.

Real-life SEO at Uplix: Emmanuel de Vauxmoret

For our inaugural episode, we spoke to Emmanuel de Vauxmoret, CEO of Uplix about how he started in the industry, what it was like doing SEO before it was well recognized and some of the results he’s accomplished throughout his career. (In French)


Real-life SEO at MarketingSyrup: Kristina Azarenko

In our following episode, we spoke with Kristina Azarenko, the founder of MarketingSyrup. Based in Toronto Canada, Kristina has been doing SEO for over 10 years now. She is the founder of the boutique SEO consultancy firm, MarketingSyrup, and she is also leading her SEO Academy teaching people SEO the right way.


Real-life SEO with the Extra Mile for SEO: Rebecca Berbel

In this episode, we chat with Oncrawl’s very own Rebecca Berbel, Product Marketing Manager. Rebecca has a background with years of experience in user documentation, project management for IT developments, translation and content strategy. She is also a cycling enthusiast and the creative mind behind the Extra Mile for SEO initiative. For the past two editions of BrightonSEO, Rebecca cycled from Paris to Brighton to prove exactly how far you can go with SEO.


Real-life SEO at Sika: Marco Giordano

In continuing with our series, we spoke with Marco Giordano, an SEO Specialist and Web Analyst at Sika. Marco talks to us about how he got started in the industry and about his passion for data and content management.


Real-life SEO with Areej AbuAli

For our fifth episode, we had an absolute pleasure chatting with Areej AbuAli, an SEO consultant and the creator of the Women in Tech SEO community. We spoke about getting started in the industry, the Women in Tech SEO community, and what her day-to-day looks like as an SEO specialist.


Real-life SEO with Adriana Stein

At the beginning of December, we spoke with Adriana Stein, Founder and CEO of AS Marketing. Adriana shares what it’s like living and working in Germany and how she manages a diverse team of technical SEOs.


Real-life SEO with Kavi Kardos

Rounding out 2022, we had a great talk with Kavi Kardos, the SEO Director at Corporate Finance Institute. Kavi spoke about her SEO work, how her previous work in content marketing has helped her career and also about the importance of holistic SEO.

What’s coming up

We hope you enjoyed the first season of our Real-life SEO podcast. We already have some great guests lined up for the year, so don’t hesitate to subscribe so you don’t miss an episode. Keep listening as we’ll continue to have fun and interesting discussions that examine the different types of jobs in the industry and that look at the new, hot topics that will present themselves throughout the year. If you have any suggestions about guests you would like to hear on the podcast, feel free to leave us a comment!

Danielle Escaro See all their articles
Danielle is Content Marketing Manager at Oncrawl. She's interested in learning about the ever-evolving SEO industry and using her communication and marketing experience to help others learn about technical SEO. She is a regular contributor to the Oncrawl blog.
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