Real-life SEO Podcast: Season 2 Roundup

August 1, 2023 - 4  min reading time - by Danielle Escaro
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That’s a wrap on season two!

That’s all for now! We can’t believe it, but we have already finished season two of our Real-life SEO podcast and whether you were listening at the office, on the commute to work or while you were just out for a walk, we’re happy to know you’ve been listening !

When we launched Real-life SEO in 2022, the original aim was to shed light on what different SEO specialists do in their day-to-day work. Over the course of both seasons, we had the chance to speak to a number of interesting industry professionals and as the second season progressed, we took the opportunity to deep dive into the specific specialization of international SEO.

Summer is a great time to catch up on any podcast episodes you may have missed, so below is a roundup of our season two episodes.

Episode 1: Real-life SEO with Katherine Watier Ong

We kicked off 2023 chatting with Katherine Watier Ong, who is the Founder and Chief Strategist at WO Strategies. We discussed why she felt compelled to launch WO Strategies, what her position as Chief Strategist consists of, and some of the notable results she has achieved over the course of her career.


Episode 2: Real-life SEO with Dimitris Drakatos

In the second episode of the season, we spoke with Dimitris Drakatos, who is the Head of SEO and ASO at Paired. Dimitris specializes in app store optimization and was previously SEO & ASO Lead at Peanut and the Global SEO & ASO Manager at Revolut. He explained how he got started in the industry, what ASO is and how it differs from SEO.


Episode 3: Real-life SEO with Lucy Inskip

In this episode of Real-life SEO, we spoke with Lucy Inskip, who is currently the Content & SEO Manager at Third Space Learning. Lucy began working at Third Space a little over two years ago and it was her first step into the world of SEO. In the past couple of years, she has moved from an SEO strategist to her current position and has gained a bit of experience and insight into content management that she shared with us in this episode.


Episode 4: Real-life SEO with Dan Taylor

Dan Taylor, Head of Technical SEO at Salt Agency, was our guest for episode four. In addition to his position at Salt Agency, Dan is also a featured author on a number of different publications, has his own blog, was the host of the TechSEO podcast and is a seasoned speaker at events like BrightonSEO, Search Y Paris and the SE Ranking Conference. During this episode, we delved into Dan’s specialization of international SEO.


Episode 5: Real-life SEO with Rebekah Conway

Rebekah Conway, an SEO Strategist at Boom Online Marketing, spoke about all things content. Rebekah specializes in copywriting, editing, ideation and UX optimization and recently moved back into SEO account management.


Episode 6: Real-life SEO with Levi Williams-Clucas

In this episode, we had the chance to catch up with Levi Williams-Clucas, a local SEO expert that works at Hello Earth, an ethical digital agency. The agency works with conscious brands developing their marketing and SEO strategies. We got the opportunity to speak about a number of local SEO topics including trust signals and what metrics you can use to track the efficiency of your local SEO efforts.


Episode 7: Real-life SEO with Emma Russell

Emma Russell, the Founder of Oxford Comma, joined us for episode seven during which we discussed a mix of topics including what a good e-commerce SEO strategy entails and doing SEO agency-side.


Episode 8: Real-life SEO: Monitoring & Alerting

This was a special episode where we spoke to Oncrawlers Rebecca Berbel and Jérôme Salomon. The episode is specifically dedicated to addressing the importance of monitoring in SEO. We also discussed Oncrawl’s alerting feature and how it can play a crucial part in daily monitoring efforts.


Episode 9: Real-life SEO with Tory Gray

Our episode with Tory Gray began a three episode arc focusing specifically on international SEO. Too often, when developing an international SEO strategy, the right questions don’t get asked up-front. This can result in the strategy not making sense or it doesn’t have enough budget to accomplish its goals. In this episode, Tory, CEO & Founder of The Gray Dot Company, talked about the right questions we should be asking regarding the technical SEO specs for internationalization. We also touched on why and how to go about closing down an international market.


Episode 10: Real-life SEO with Veruska Anconitano

Veruska Anconitano, a Multilingual SEO and Localization Consultant, joined us for the second episode of the international SEO series and we spoke in more depth about the challenges of same-language content for different regions and the importance of localization.


Episode 11: Real-life SEO with Aymen Loukil

In the last episode of season two, and the final chapter of the international SEO series, we spoke with Aymen Loukil, an independent SEO Consultant and Founder & CEO of Speetals. The discussion focused on web performance and international SEO and where the two intersect.


Thanks for listening

Thanks to all of our guest speakers and listeners – the podcast wouldn’t have been possible without you. If you have any suggestions about guests you would like to hear on the podcast in the future, feel free to leave us a comment!

Danielle Escaro See all their articles
Danielle is Content Marketing Manager at Oncrawl. She's interested in learning about the ever-evolving SEO industry and using her communication and marketing experience to help others learn about technical SEO. She is a regular contributor to the Oncrawl blog.
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