Why measure SEO success and its impact on the revenue?
In SEO, highlighting the associations between search behavior, traffic, conversions, and profit is therefore essential to establishing ROI. Based on data from users who have converted on your site, it is possible to assign a distinctive value for each action, and calculate your ROI based on these data. Another strategy is to demonstrate the impact of your actions: for example, if you compare the results of a current crawl with previous crawls, it will show you the impact of your changes. If you combine that with data from different sources — technical audits, SEO performance, conversions, profit… — , as you can do with Oncrawl, you will get a view of the impact, which can then be demonstrated through clear graphics and dashboards.