Content marketing
Evaluate your content performance and focus on the right metrics from number of words, to structured data or n-grams analysis.
Read How to spot thin or poor-quality content 
How to spot thin or poor-quality content
Considering how much Google’s approach to evaluating content quality has changed since the original...
Read Advancing B2B content strategy internally: Techniques & insights for ongoing progress 
Advancing B2B content strategy internally
An effective in-house B2B content strategy doesn’t just enhance brand visibility; it’s instrumental in...
Read What does an SEO-friendly blog look like? 
What does an SEO-friendly blog look like?
Top tips for writing SEO-friendly content that ranks Google’s automated ranking systems are designed...
Read How to adapt to evolving search algorithms: Strategies for long-term content success 
How to adapt to evolving search algorithms
Picture this: you log in to your Google Search Console one morning only to...
Read Using NLP to improve content relevance 
Using NLP to improve content relevance
As marketers, we aim to craft engaging content that meets customer needs and provides...
Read What makes content evergreen? 
What makes content evergreen?
Marketing trends, strategies, and best practices can change overnight, so is there even such...
Read SEO content issues: How to identify and fix them 
SEO content issues: How to identify and fix them
The way content is ranked online has changed. Content visibility and ranking go beyond...
Read Will ChatGPT influence the SEO content writing market? 
Will ChatGPT influence the content writing market?
Here we are with another article about ChatGPT. Are you getting tired of hearing...
Read In times of E-E-A-T: Why simple SEO is no longer enough 
In times of E-E-A-T: Simple SEO is not enough
In May 2014, I wrote a post titled “Branding and the new Google ranking:...