Refine your SEO strategy based on relevant data
Today’s leading website for sales between private individuals in France, leboncoin is present on various markets, each with their own particularities. How can a generalist site such as leboncoin compete with the major specialist sites in the various fields of its activity?
Each domain, or market, has its own SEO best practices that create advantages in the SERPs. And thanks to segmentations, it is possible to monitor the right metrics for the right elements of the site, for each market.
5 markets with increased visibility
divided by 15 average time to get an SEO visit
2 new campaigns in coordination with other teams
When it launched in 2006, leboncoin made a bet to believe in a changing economic model, in a more sustainable and collaborative consumption. It chose to offer the simplest possible digital service to be accessible to all. And the bet has been taken up, as evidenced by its 28 million monthly users.
Find out how OnCrawl helps provide the right perspective — for you, and for your coworkers
Technical SEO does not exist in a vacuum. SEO data must reflect the reality of the user experience, correspond with the information collected by Analytics, reassure or challenge decision makers and improve coordination between SEO, keyword strategy, and paid marketing.
The case study
Immerse yourself in Julien Crenn’s strategy of using segmentation to make the complexities of a market-leading site understandable. Follow in his footsteps as he prepares to implement automation tools, cross-analysis, and a stronger focus on data.
- About: leboncoin
- About : Julien Crenn, SEO manager, Leboncoin group
- The SEO issues of the #1 classified ads website
- The solution: Adopting the right point of view for a granular understanding
- Using segmented data and following KPIs
- Actionable insights and upcoming projects
- OnCrawl and Data: a success story