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12% decrease in bounce rate
25% increase in sessions
17% increase in conversion rate
Easy Cash offers to resell second-hand and recent products in a secure and easy way. The brand has been organised around a network of franchised stores (totalling 108) throughout France since 2001. Headquartered in Mérignac (near Bordeaux, France) and employing 27 people, the company achieved 153M€ sales turnover in 2016.
Valentin Klein Di Giacomo, IT Manager at EasyCash, a French retailer of second-hand and recent products, specifically uses OnCrawl for daily monitoring. A year after their website’s redesign, they soon realized that the performance they had hoped for was not there. They identified several SEO blocking points.
This is the first time I have found a “mathematical”, reliable and clear tool that allows me to set up good SEO practices intuitively.
This case study is focusing on how EasyCash used OnCrawl to optimize their SEO performance following their redesign.