Optimizing SEO after a website’s redesign

OnCrawl Blog > Case studies > Optimizing SEO after a website’s redesign

What’s inside?

The company

Easy Cash offers to resell second-hand and recent products in a secure and easy way. The brand has been organised around a network of franchised stores (totalling 108) throughout France since 2001. Headquartered in Mérignac (near Bordeaux, France) and employing 27 people, the company achieved 153M€ sales turnover in 2016.

Industry

Ecommerce

Creation

2001

Valentin Klein Di Giacomo, IT Manager at EasyCash, a French retailer of second-hand and recent products, specifically uses OnCrawl for daily monitoring. A year after their website’s redesign, they soon realized that the performance they had hoped for was not there. They identified several SEO blocking points.

This is the first time I have found a “mathematical”, reliable and clear tool that allows me to set up good SEO practices intuitively.

Valentin Klein Di Giacomo

IT Manager @EasyCash

Using OnCrawl, they managed to:

• No index 50 000 duplicated pages in 2h;
• Improve their load times performance;
• Identify thin pages;
• Increase word count over 800 words;
• Fix 404 pages;
• Increase sessions by 25%.

This case study is focusing on how EasyCash used OnCrawl to optimize their SEO performance following their redesign.

Discover more about

• EasyCash
• How to improve SEO after a redesign?
• Auditing the current SEO
• Focusing on technical aspects
• Results
• Feedback about OnCrawl