SEO Case studies

How to fix blocking SEO factors for Googlebot and increase visibility?

May 3, 2018 - 0  min reading time - by Julien Ferras
Home > SEO Case studies > Fix blocking SEO factors for Googlebot
x10 Internal links to pages for top searches
101 000 Daily organic visits (2016)
295 000 Daily organic visits (2018)

Identify blocking factors for Googlebot

Improving visibility

The brand faces a clear problem: in-depth audit of its site, identify its strengths and weaknesses, determine its priorities and correct the factors blocking Google’s crawl.

By implementing log analysis with Oncrawl, Julien Ferras and his SEO team were able to manage a large volume of URLs, identify structure problems, and tackle duplicate content.

Thanks to quick corrective actions, Paris Match increased its traffic from Google by more than 80%.

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    " I use Oncrawl on a daily basis. Every morning, I get into the habit of monitoring the sites I work on. I monitor the previous day's logs so I can see what Google is doing on our sites and know what Google is crawling. I can identify abnormal Googlebot behavior.
    Oncrawl has allowed me to see our site as Google sees it, and if you want to understand what Google wants, it's essential. "
    Julien Ferras SEO Project Manager at Lagardère

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