How GroupM Turkey helped IKEA increase their non-branded organic traffic

March 19, 2024 - 0  min reading time - by GroupM Turkey
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115% boost in non-branded organic traffic
252% increase in non-branded organic impressions
1,000+ pages added to category tree

Facilitating site migrations and boosting non-branded traffic

GroupM, one of the leading global media investment management groups, not only specializes in media services, but they offer clients tailored SEO strategies.

IKEA Turkey numbers among its many clients and when they needed help preparing and carrying out a large-scale site migration of over 70,000 pages, GroupM Turkey relied on Oncrawl to help set up a structured plan. At the same time, they set out to increase the non-branded organic traffic post-migration.

In order to successfully achieve both objectives, they used Oncrawl to do an in-depth technical SEO audit and the crawl-over-crawl feature to structure their plan and track changes to measure their effectiveness.

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    " Oncrawl provides comprehensive site analysis and offers in-depth data to understand SEO performance. Additionally, its user-friendly interface and customizable reporting features allow us to interpret data quickly and effectively. Finally, Oncrawl's technical SEO audits help us detect issues quickly and they support strategic decision-making processes so we can subsequently provide critical insights for improving client websites. "
    GroupM Turkey SEO & Content Team

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