How Unilever’s recipe platform puts technical SEO first with GroupM Turkey and Oncrawl

January 25, 2022 - 0  min reading time - by GroupM Turkey
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195% increase in clicks
An infinite scroll created to help Google
342% growth in impressions

GroupM Turkey: huge improvement on organic performance for a content platform from Unilever

Accelerated growth through content optimization

Yemekte Keyif Var (YKV) is a recipes & cooking advice content platform owned by Unilever. With a highly competitive sector, the need for high-quality content was even more present to increase the visibility of the platform.

GroupM Turkey chose to use Oncrawl to uncover technical issues and fix indexing issues.
Oncrawl helped them find a way to take advantage of seasonality and create useful and powerful content pages.

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    " Oncrawl helped our team to identify the technical problems the website has, and to find content opportunities, which directly affect the organic performance of the website positively. We have used Oncrawl to identify unoptimized titles and descriptions, thin content pages, internal link structure, and website structure, and optimized these accordingly. "
    GroupM Turkey SEO & Content Team

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