Maintaining consistent website quality and optimizing user experience
Log file analysis and crawl over crawl in day-to-day SEO
The Search Marketing team at Zurich Insurance UK manages 10 different websites split across two different platforms that are constantly undergoing site migrations.
The team needed a way to monitor the site’s quality before and after migrations and chose to use Oncrawl’s log file analysis and crawl over crawl feature to help them do so.
Oncrawl has been able to facilitate Zurich’s site monitoring process which helps improve user experience and maintain visibility.