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1 000 000 organic visits/month
4.5M URLs that didn't need to be crawled
x2.5 crawl frequency
Since its creation more than 10 years ago, the website manageo.fr offers legal and financial information about the 11 millions of French companies. These data are made available to its users for customer risk management and to increase the reliability of their commercial relationships. With more than 1 million visits per month, its business model is based on the sales of micro-subscriptions for the consultation of credit scores, financial ratios, DUNS Numbers or even the sale of commercial investigations.
25 000 000
Most of Manageo’s traffic comes from organic search. This traffic mainly relies on long-tail searches including the legal name of a company, the name of the CEO, the industry or even a geographic location. Thus, the first necessity is to function with millions of keywords at the same time.
Philippe Laine, SEO Expert at Manageo, has the task of increasing the qualified traffic to the website. More specifically, Philippe needs to understand how Google sees his site to drive its energy towards the right SEO optimisations. With millions of indexed pages, the slightest change of internal linking or indexation can have major repercussions. Simultaneously, an important website redesign had been carried out and Manageo wanted to take steps to ensure that the redesign would be rolled out without a loss of visibility.