Understand Googlebot behavior before redesigning a website
Focus your energy on the right SEO optimizations
Manageo wanted to redesign their website from the ground up without losing visibility in search, and increasing their crawl budget while they were at it.
Philippe coordinated multiple strategies to drive crawling to priority pages, avoid duplicate content, reshape the site structure and the backlink profile, and improve UX.
Log analysis allowed him to pilot the project successfully, focusing on the right type of page at each step of the way.