French jobs offer website RegionsJob increases conversions by 79% with internal links optimisation.
79% increase in conversions
decrease in bounce rate
improvement in reporting
RegionsJob is a leading player in the job offer market in France. RegionsJob makes the geographic location of offers central to the candidate’s search for employment. Today, as part of HelloWork and under the management of Télégramme group, RegionsJob is part of a network of regional or targeted (management, digital sector, human services…) job sites that are interlinked in order to best “accompany professionals throughout their careers, to aid companies, recruiters, and talent agents with their HR and recruitment challenges, and to assist training centers in the promotion of their services.”
Classifieds
2000
+200 000/site (+30 sites)
RegionsJob wished to improve its ROI by fine-tuning the internal linking structure of its website in order to create an efficient architecture.
RegionsJob is part of a network of over thirty other interconnected sites. It was essential that other sites in the network were not affected by modifications, and that other parts of the RegionsJob site were protected from changes.
Another difficulty was linked to the number of short-lived pages. With approximately 33% of content that expires and is replaced every month, the challenges surrounding the speed of indexing, crawl budget management, and a policy for handling expired pages are central to a winning SEO strategy for a job offer website.
Given the number of pages involved, Fabien knew that small changes to page templates would be magnified into big effects. He therefore used OnCrawl to check the results of each modification and employed a strategy of proceeding by short iterations in order to target only the right sections of the extended network.
Fabien proposed modifications that would create a website with a better user conversion rate. Pages with the greatest value for RegionsJob were promoted in order to make sure they ranked and earned organic visits.
Thanks to the modification of the internal linking structure, Fabien was able to facilitate improvement in the ROI of the RegionsJob website.
The best pages for ROI received the most internal links; Google’s crawl frequency increased on pages he identified as important; organic bounce rate reduced through the work done on short-lived offers.
Monitoring the new site is also easier, thanks to the reporting tools created during the project.
“We work with Oncrawl on the issues related to the distribution of popularity within the site and to duplicate content on different sites in our network. Employment is a field in which offers are ephemeral, which constantly changes the architecture of our sites. We needed a tool that could adapt to rapid and complex changes. OnCrawl helps me save time, to be certain that the website is headed in the right direction, and that we won’t encounter technical regressions or other problems in production.”
This case study focuses on how RegionsJob and Fabien Bougault used OnCrawl to accompany a long and delicate project to use an internal linking strategy to improve the SEO of pages with the most impact on the ROI of the site.
