Understanding Google’s behavior after a website’s redesign
Directing your energy to the right SEO optimizations
The National Business Research Institute saw a drop in organic search traffic after their site redesign. They contacted SEO consultant Bill Hartzer to perform a full technical SEO audit of their website.
This resulted in a significant increase in organic search traffic.This helped identify orphan pages, optimize internal linking and improve crawl rates on important pages.
NBRI has managed to overcome the drop in its search engine rankings, but it has also
managed to boost its positions by ranking its website for 1,000 new keywords.