Using data to leverage SEO storytelling and open the door to ambitious SEO projects
Murat’s experience and intuition indicated that the possibilities for organic growth were conditioned by the website’s internal linking structure and the types of pages that this structure indicated as important to search engines like Google.
But how can you demonstrate the importance of this SEO fact and win over key actors?
+30% overdelivery on forecasted results
90% key pages with major improvements in page depth
+40% increase in crawl rate on key pages
Brainly is the world’s largest online learning community. With over 200 million monthly unique users from 35+ countries, Brainly's online learning offer is based on the ability to offer quality answers to real questions from students and their parents.
Number of URLs
20M+ question pages
Discover how OnCrawl helps provide the data to prove key points and bring decision-makers on board
Due to the number of internal links pointing to legacy pages, Brainly’s website signals relatively lower importance for the pages that are the most valuable pages for their SEO strategy.
Because of the roadblocks to modifying legacy elements, Murat realized he would have to explain the ROI of SEO for key pages, and show the value of the project, taking the use of OnCrawl beyond data insight generation and regular monitoring.
The case study
Discover a data-centric method to earn the support of decision-makers and engineers for your SEO projects.
- About Brainly
- About Murat Yatağan
- Website structure at the heart of digital marketing
- Confronting SEO deadends
- Leveraging SEO storytelling
- About OnCrawl